Search Engine Marketing

7 months ago

Ontario, Canada DOZR Full time

DOZR is a marketplace for the online rental of heavy equipment. Our platform helps contractors of all sizes find the equipment rentals they need anywhere, anytime, and instantly compare prices from thousands of equipment suppliers across North America. Founded by experienced construction veterans, DOZR is disrupting the way this $60+ Billion dollar industry operates. This is big. Really big.

We believe in working hard. Authenticity and trust are at the core of what we do. We're customer-obsessed, honest, authentic and innovative, to name a few. We seize opportunities to educate and solve problems. It is our mission to bring heavy equipment within reach for anyone, anywhere, anytime.

**The Opportunity**:
**Key Responsibilities**:

- Campaign Strategy and Planning:

- Develop and execute comprehensive SEM strategies aligned with overall marketing and business goals.
- Conduct thorough keyword research and analysis to identify new opportunities and optimize existing campaigns.
- Plan and manage budgets effectively to achieve maximum ROI.
- Campaign Execution and Optimization:

- Create, manage, and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc.).
- Monitor campaign performance, analyze data, and implement adjustments to improve key metrics such as CTR, CPC, and conversion rates.
- A/B testing of ad copy, landing pages, and other campaign elements to enhance performance.
- Keyword Management:

- Regularly update and refine keyword lists to ensure relevance and alignment with business objectives.
- Utilize keyword match types effectively to optimize campaign targeting.
- Ad Copy and Creative Development:

- Collaborate with the creative team to develop compelling ad copy and creative assets.
- Ensure ad content is aligned with brand messaging and adheres to best practices.
- Advanced Analytics:

- Experience using sophisticated data analysis techniques to gain deeper insights, segment target audiences, optimize performance, and make more informed decisions. The ability to go beyond basic metrics and delve into complex data sets to refine SEM strategies and improve the overall effectiveness of campaigns.
- Experience building and using predictive models to estimate potential conversions, identify high-value keywords, and optimize bidding strategies.
- Implement tracking mechanisms to measure and report on the performance of SEM campaigns.
- Provide regular reports on key metrics, trends, and insights.
- Use analytics tools to assess the impact of SEM efforts on overall website traffic and conversions.
- Competitor Analysis:

- Stay informed about industry trends, competitor activities, and emerging opportunities.
- Conduct regular competitor analysis to identify strengths, weaknesses, and areas for improvement in our SEM strategies.
- Technology Fluency
- Exhibit platform mastery with various advertising platforms, such as Google Ads, Bing Ads, and other social media platforms.
- Comfortable with adopting new technologies, understanding cross-channel integration, and troubleshooting and problem solving technical and data issues.
- Basic understanding and experience implementing automation tools and artificial intelligence (AI) features within advertising platforms. Ability to leverage automation to streamline routine tasks, optimize bidding strategies, and enhance overall campaign performance.
- Team Leadership
- Develop and nurture a high-performing team of two direct reports by providing guidance, support, and mentorship to team members. Encourage continuous learning and skill development to enhance individual and team capabilities.
- Set clear performance expectations and goals for the team aligned with the overall SEM and SEO strategy and objectives. Regularly monitor performance metrics and provide constructive feedback to team members to optimize performance and productivity.
- Lead the team through periods of change and adaptation, such as updates to search engine algorithms or shifts in market trends. Encourage flexibility and resilience to navigate challenges and seize opportunities effectively.
- Act as a mediator and facilitator in resolving conflicts and addressing challenges within the team. Utilize effective problem-solving techniques to overcome obstacles and maintain team cohesion.

**Qualifications**:

- Bachelor's degree in Marketing, Business, or a related field.
- 3-5 years proven experience as an SEM Manager or in a similar role.
- 1-2 years of experience managing a team.
- In-depth knowledge of Google Ads, Bing Ads, and other search engine advertising platforms.
- Strong quantitative analytical skills with proficiency in data analysis and reporting tools.
- Experience with A/B testing and cultivating a test and learn mentality.
- Excellent understanding of SEO principles and their integration with SEM strategies.
- Strong communication and collaboration skills.
- Google Ads and Bing Ads certification is a plus.

**What Sets DOZR Apart?**
- DOZR is revol

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