Digital Advertising Specialist
4 weeks ago
**About us**
Glistco, is a Toronto-based gaming accessory company, we are dedicated to innovating and creating cutting-edge products that enhance the global gaming experience while prioritizing a commitment to excellence in building a skilled and forward-thinking team.
**Duties**
As an Advertising Specialist, you will be responsible for managing and implementing advertising campaigns across various platforms. Your role will involve creating and optimizing ads, analyzing performance metrics, and collaborating with cross-functional teams to achieve campaign objectives.
**Responsibilities**:
- Develop and execute advertising strategies to drive brand awareness and customer acquisition
- Create compelling ad copy and visuals that resonate with target audiences
- Manage advertising budgets and allocate funds effectively across different channels
- Monitor campaign performance using analytics tools and make data-driven optimizations
- Collaborate with internal teams, such as marketing, design, and content, to ensure cohesive messaging and brand consistency
- Stay up-to-date with industry trends and best practices in digital advertising
**Skills**
To excel in this role, you should possess a combination of technical skills and creative thinking.
**Required Skills**:
- Proficiency in E-commerce platforms and tools
- Experience with Adobe Creative Suite for graphic design purposes
- Knowledge of SQL for data analysis and segmentation
- Familiarity with Google products, including Google Ads and Google Analytics
- Proficient in Shopify for website management
- Strong understanding of advertising principles and best practices
- Knowledge of HTML5 and JavaScript for ad customization and optimization
Preferred Skills:
- Experience with programmatic advertising platforms
- Familiarity with social media advertising platforms (e.g., Facebook Ads Manager)
- Understanding of SEO principles to optimize ad performance
**Job Types**: Permanent, Full-time
**Salary**: $17.00-$20.00 per hour
**Benefits**:
- Dental care
- Paid time off
Flexible Language Requirement:
- French not required
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Thornhill, ON L3T 3S4: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's Degree (preferred)
**Language**:
- English (required)
Work Location: In person
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