Digital Marketer

2 weeks ago


Thornhill, Canada Trip Support Inc Full time

**About the Company**:
Trip Support is a North American travel company established in Canada and the USA specializing in flight, tours, and vacation packages.

Here at Trip Support, travel should be affordable for all.

By establishing positive and lasting relationships with clients, utilizing state-of-the-art technology, and providing service beyond reproach, we make that belief a reality.

**Responsibilities**

**As the Marketing Manager, you will be responsible for the following**:

- Planning, developing and directing multiple avenues of marketing strategies to drive online sales
- Overseeing Social Media Accounts and planning strategies with the Social Media Associate
- Working closely with the SEO team regarding landing pages, blogs, and outreach programs and performing various link-building activities.
- Designing artwork for various marketing-related campaigns and activities.
- Planning Online Adword campaigns (Retargeting, PPC, Display, Search) ads to drive traffic and calls to the website
- Liasoning with the UI/UX team for continuous improvement of the website
- Finding opportunities to collaborate with the third parties
- Planning and executing brand-building activities for Trip Support
- Regular training of marketing team members
- Creating marketing success reports and sharing them with the stakeholders
- Communicating and negotiating with marketing vendors
- Researching trends and new marketing opportunities and brainstorming ideas
- Analyzing website events, Google Analytics and customer journeys and planning marketing campaigns accordingly
- Analyzing customer feedback and campaign performance
- Responsible for Online Reputation and Management
- Responsible for driving traffic to the website, thus increasing online sales - Flights, Vacations, and Hotels
- Reviewing and editing all the marketing and communication content

**Qualifications**
- A solid 7+ years of experience in B2C Marketing in OTA Companies.
- Strong copywriting and editing skills, suitable for various marketing channels
- A solid understanding of the use of a range of marketing platforms, particularly concerning advertising/branding and customers
- Excellent team working, collaboration, and networking skills
- Organizational skills, with the capacity to prioritize and work across multiple projects
- Experience with Ad Campaign Manager and Lead Generation Campaign is a must
- Strong record with Google search and display campaigns, Retargeting campaigns, G4 Analytics, and Event tracking
- Prior experience with Hubspot is an asset
- The ability to work well under pressure to meet deadlines
- An eye for detail and the ability to work accurately
- Experience in Adobe Photoshop, Illustrator, In-design, and Canva is an asset

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Paid time off

Schedule:

- Monday to Friday

Supplemental pay types:

- Bonus pay
- Signing bonus
- Tips

Ability to commute/relocate:

- Thornhill, ON L3T 0C4: reliably commute or plan to relocate before starting work (required)

Work Location: In person

Expected start date: 2023-05-08



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