Digital Marketing Specialist

3 months ago


Markham, Canada Max Advanced Brakes Full time

**About Us**

**Max Advanced Brakes** is a retailer and distributor of automotive brake parts with a mission to make stopping power simple for consumers.

We specialize in brake pads, rotors, and related accessories which are manufactured to the highest quality of original equipment manufacturer (OEM) specifications. By investing in technology, our people, consumer education, and customer service, we strive to make acquiring quality brake parts simple for customers.

Established in 2010 with a vision to offer quality and extensively tested brake products at the best prices possible, today we remain steadfast to that same vision. Over the years as our customers’ needs have grown, we have scaled and developed an extensive physical distribution presence in Canada and the USA to ensure we meet their demands for brakes in a timely and efficient manner.

**Position Overview**

Working in collaboration with the marketing and product teams, you will not just own but champion eCommerce revenue growth in the North America markets.

**Primary Responsibilities**:

- Manage marketing budgets and utilize strong analytical ability to maximize marketing effectiveness and ROI
- Lead influencer and creator strategy, outreach and activation
- Collaborate with internal teams to create landing pages, improve site conversion rate and optimize user experience
- Measure and report performance of all digital marketing campaigns; identify trends, assess and optimize against set goals (conversions, CTR, ACOS, ROAS, and other relevant KPIs)
- Utilize strong analytical ability to evaluate attribution across multiple advertising channels and customer touch points
- Develop a systematic way to test and fine tune creatives to improve on advertising performance
- Test new audiences, expand reach to include new demographics and scaling marketing campaigns.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

**Skills and Requirements**
- A University/College degree in Marketing, eCommerce, Business or related discipline preferred.
- Background working at an advertising agency/ eCommerce/ technology platform or a DTC brand
- Experienced managing and optimizing a 7-figures annual advertising budget
- Demonstrable experience growing eCommerce revenue using online advertising and improved efficiency
- Experience with influencer platforms preferred (e.g. Upfluence, GRIN, Whalar, CreatorIQ)
- Solid knowledge of website analytics tools (e.g., Google Analytics, Clarity, Google/ Meta Ads Manager, Adobe analytics, Triple whale, hotjar)
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate testing
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and eCommerce.

**Benefits of Working at Max Advanced Brakes**:

- Career growth and development
- Competitive salary
- Flexible health benefits
- Be a part of a dynamic, diverse team
- Friendly work environment with in-house recreational activities
- Employee purchase discounts

**Additional Information**

Full-time permanent position

Transit accessible location

Max Advanced Brakes is an Equal Opportunity Employer - Minority / Female / Disability / Veteran / Gender Identity / Sexual Orientation. We are proud to provide employment accommodation during the recruitment process. Should you require any accommodation(s), please indicate your needs on your cover letter and we will work with you to meet your accessibility needs.

**Job Types**: Full-time, Permanent

Pay: From $60,000.00 per year

Work Location: In person



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