Manager, Trade Marketing
8 months ago
**Position Summary**:
Reporting to the Acting Director, Trade Marketing and Revenue Management, the Manager, Trade Marketing will lead the execution of marketing programs to drive consumption and brand consideration for our brands. The role will work closely with our external supplier partners and internal sales team to support the achievement of annual brand KPI’s (distribution, sales growth, etc.) within the required budget parameters.
**Key Accountabilities**:
- Brand execution responsibility for all products in the Sofina portfolio;
- In conjunction with our Marketing team, create and implement the annual marketing plan with a specific focus on impactful brand execution at key retailers (i.e. merchandising, promotion);
- Support the evaluation of brand performance against key metrics (promotional ROI, planned spend) and recommend areas of improvement;
- Contribute to monthly performance meetings (Consumption trends, In-market conditions);
- In collaboration with consumer insights team, provide sales support with analysis of market/consumer data to capitalize on opportunities and mitigate risks at the customer level;
- Proactively analyzes promotional results for optimization purposes, as well as to identify outside of the box best practices that can be recommended across the organization - promotional discount levels/tactics, ad focus, displays, etc.;
- Works with Brand Marketing teams to develop, organize and communicate tools for the sales team including sell sheets, point of sale material, customer programs, instore signage etc.;
- In market travel to understand retail banner environment to drive impactful category insights, competitive landscape and pricing effectiveness;
- Lead the execution of key branded events.
**Requirements**:
- Degree/Diploma in a Business discipline w/at least four years CPG experience (Trade/Brand MKTG or Sales);
- Strong analytical skills and understanding of trade spend drivers and measurements (ROI);
- Experience analyzing SKU/category level data; proficiency with Microsoft Office, especially Excel;
- Familiar with Nielsen reporting tools & customer reporting tools (i.e., LDIA, IRI, Retail Link);
- Self-motivated and able to handle multiple / diverse tasks;
- Able to communicate complex quantitative analysis in a clear, precise and actionable manner;
- Ability to build cross functional relationships (sales, marketing, finance, insights); collaborative strength;
- Excellent written, verbal communication and presentation skills;
- Valid driver’s license and ability to travel.
SMARK
Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.
-
Trade Marketing Specialist
7 days ago
Markham, Canada Pacific Smoke Full time**Pacific Smoke International** is Canada’s leading manufacturer and distributor of electronic vaporizers and award-winning vaping products. Our goal is to empower people nationwide to quit smoking by choosing a safer alternative to combustible cigarettes. We are a young, yet experienced, growth-oriented company, with our headquarters located in Markham....
-
Trade Marketing Specialist
4 days ago
Markham, Canada Pacific Smoke Full time**Pacific Smoke International** is Canada’s leading manufacturer and distributor of electronic vaporizers and award-winning vaping products. Our goal is to empower people nationwide to quit smoking by choosing a safer alternative to combustible cigarettes. We are a young, yet experienced, growth-oriented company, with our headquarters located in Markham....
-
Marketing Manager
1 day ago
Markham, Canada Monet Marketing Full time**Qualifications** - At least 3 years of working experience in marketing/communications in asimilar capacity. - Highly driven to meet, if not exceed expectations. - Strong interpersonal and people management skills. - Outgoing personality, team player, resourceful and meticulous. - Ability to work independently as well as in a team. - Mandarin is required. -...
-
Summer Student
7 months ago
Markham, Canada Sofina Foods Inc Full time**About us**: Sofina Foods is one of Canada's leading manufacturers of primary and further processed protein products for retail and foodservice customers as well as international markets. We manufacture pork, beef, turkey, chicken and fish products. Our family of brands include: Cuddy, Lilydale, Janes, Mastro, San Daniele, Fletcher's, Vienna, Riserva and...
-
Marketing Manager
7 months ago
Markham, Canada Royal Scenic Full timeJoin a growing, dynamic, successful and profitable company! Royal Scenic is a major air consolidator and tour wholesaler that serves the travel trade exclusively. Our job is to make it easier for travel professionals across the nation to serve their customers better. This position will be based in our Markham, head office. **Marketing Manager** This role...
-
Marketing Manager
7 months ago
Markham, Canada Royal Scenic Full timeJoin a growing, dynamic, successful and profitable company! Royal Scenic is a major air consolidator and tour wholesaler that serves the travel trade exclusively. Our job is to make it easier for travel professionals across the nation to serve their customers better. This position will be based in our Markham, head office. **Marketing Manager** This role...
-
Marketing Manager
7 months ago
Markham, Canada Royal Scenic Full timeJoin a growing, dynamic, successful and profitable company! Royal Scenic is a major air consolidator and tour wholesaler that serves the travel trade exclusively. Our job is to make it easier for travel professionals across the nation to serve their customers better. This position will be based in our Markham, head office. **Marketing Manager** This role...
-
Category Trade Analyst
1 day ago
Markham, Canada The J. M. Smucker Company Full timeSmucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Company. For more than 120 years, The J.M. Smucker Company has brought families together to share memorable meals and moments. Guided by a vision to engage, delight, and inspire consumers through trusted food and beverage brands that bring joy throughout their lives, Smucker has grown to be a...
-
Trade Customization Planner
4 days ago
Markham, Canada Johnson & Johnson Full timeJohnson & Johnson Inc. Canada is recruiting for a **Trade Customization Planner **, located in Markham, Ontario. Johnson & Johnson Family of Companies touches more than a billion people’s lives each day through our health care products and services, our corporate giving, and the volunteer efforts of our employees. The Johnson & Johnson Family of Consumer...
-
Associate Marketing Manager
2 months ago
Markham, Canada ENERCARE Full timeProudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste...
-
Trade Customization Planner
2 weeks ago
Markham, Canada Kenvue Full time**Trade Customization Planner**-2307001600W **Description** Johnson & Johnson Inc. Canada is recruiting for a **Trade Customization Planner**, located in Markham, Ontario. **Johnson & Johnson New Planned Consumer Health Company,** based in Skillman, N.J., is one of the world's largest consumer health and personal care products company. Our consumer...
-
Marketing Manager
1 day ago
Markham, Canada Tim Sold Real Estate Team Full timeThe TimSold Real Estate Team is looking for a motivated self-starter who is passionate about marketing, social media, and connecting people, to join our dynamic and fast-growing real estate sales and marketing team. A qualified applicant is hard-working, detail-oriented, can manage a small team, multi-task and prioritize and work efficiently in a fast-paced...
-
Senior Marketing Manager
1 month ago
Markham, Canada EWS Group Full timeApplicant Privacy Policy: As a candidate for this position and any other position at a Perseus Group company, any personal data you submit to us will be processed in accordance with our Applicant Privacy Policy. By submitting any personal data to us in furtherance of your candidacy for employment, you acknowledge and agree to the terms set forth therein. For...
-
Management Trainee
6 days ago
Markham, Canada The Golden Circle Marketing Inc. Full time**Golden Circle Marketing Inc**. is now looking to hire a **Management Trainee** to join our expanding Sales Team and help us with our growing leadership needs. This is an **in-person full-time** position. Here at GCM, no matter what we do, we see every day, every project, every interaction as an opportunity to _propel the career to the next level_. The...
-
Marketing Manager
2 weeks ago
Markham, Canada Kinark Child & Family Services Full time**Job Description**: This is an exciting time for Kinark Child and Family Services! Our Autism services are expanding, and we are looking for a Marketing team member to be part of this ground-breaking growth in our business. Kinark has been a leader in the delivery of services to children and youth with autism and their families for over 20 years. In 2019,...
-
BD & Senior Marketing Manager
1 month ago
Markham, Canada EWS Group Full timep>Applicant Privacy Policy: As a candidate for this position and any other position at a Perseus Group company, any personal data you submit to us will be processed in accordance with our Applicant Privacy Policy. By submitting any personal data to us in furtherance of your candidacy for employment, you acknowledge and agree to the terms set forth therein....
-
Marketing Manager
1 week ago
Markham, Canada Jonas Software Full timeJob Description: We’re looking for a Marketing Manager to join Premier’s growing Marketing team. In this role, you’ll oversee marketing activities for our small, medium-sized & enterprise General Contractor and Developer market. You’ll be responsible for new logo and customer campaigns that generate pipeline and ultimately help the company achieve...
-
Production Manager
5 days ago
Markham, Canada Belvika Trade & Packaging Full time**Belvika Trade & Packaging Ltd. **is a leading one-stop contract packaging company, specializing in precision packing of dry foods, chocolate and confectionary products from multiple facilities totaling more than 400,000 ft2. At almost 30-year-old and 100% owned Canadian Company, Belvika has grown to be one of the largest co-packers of chocolate,...
-
Trade Customization Planner
7 months ago
Markham, Canada Kenvue Full timeDescription Kenvue is currently recruiting for: **Trade Customization Planner - 14 months** This position reports to the Manager of Trade Customization** **and is based in Markham, Ontario. **Who we are** At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic...
-
Marketing Specialist
4 months ago
Markham, Canada Metergy Solutions Full time**About Metergy Solutions Inc. (?MSI?)** MSI is a portfolio company of Brookfield Infrastructure. Brookfield is one of the world's largest investors, owners and operators of infrastructure assets across the utilities, transport, energy, data and sustainable resources sectors. This sponsorship provides MSI with access to large-scale capital, infrastructure...