Marketing Manager, Partnerships

2 months ago

North York, Canada Starbucks Full time

**Now Brewing - Marketing Manager, Partnerships #tobeapartner**

From the beginning, Starbucks set out to be a different kind of company. One that not only celebrated coffee and the rich tradition, but that also brought a feeling of connection. We are known for developing extraordinary leaders who share this passion and are guided by their service to others.

As a **Manager, Partnerships**, **your responsibilities will primarily be two-pronged:
1. Leading the planning, strategy development, and execution of Partnership marketing efforts within Starbucks and external Partnership channels.

2. Lead the Project Management and Execution of our next phase of our partnership strategy, ensuring we’re setup for long-term success

As a **Manager, Partnerships**, you will:

- **Own the partnership go-to-market strategy** through the planning, strategy development and execution of multi-channel, multi-brand integrated marketing campaigns, focused on driving consumer awareness, Starbucks Rewards member acquisition, and partnership engagement
- **Leads and influences cross-functional, cross border teams**, **and external agencies** to deliver collaborative and cohesive integrated marketing plans
- ** Possess a test-and-learn mentality**, passionate about performance tracking & ultimately delivering results, through the gathering consumer/channel insights, analyzing program effectiveness, shares summarized findings internally and with leadership, and then integrates learnings into future marketing initiatives
- ** Oversees consumer positioning, creative brief creation, and development of partnership creative assets**, with a passion for creative A/B tests, tracking and optimization. This role will also oversee how the Starbucks brand shows up in external partnership channels
- **Lead the Project Management** on the development and execution of the next phase of our partnership strategy, creating project plans and workbacks, managing timelines to ensure continued progress, and collaborating cross functionally as it’s brought to life
- **Ideate, seek and execute promotional marketing campaigns**, including multi-region Starbucks partnerships, payments related campaigns, and other marketing related opportunities that may arise
- ** Manages day-to-day relationships** **and acts as the face of Starbucks** with Partnership marketing teams, and external Creative and Media agencies
- **Develops and manages internal and external Partnership marketing budgets**, and leads the quarterly and annual budget forecasting exercises, and monthly accruals

**We’d Love To Hear From People With**
- **Experienced marketer**: Ample marketing experience, preferably in partnership marketing, planning, and developing omni-channel marketing campaigns and tracking results - 4+ years
- **Business development**: Experience defining strategy from whitespace, developing win/win campaigns, negotiating contracts - 4+ years
- **Relationship management**: Experience managing external partner relationships 4+ years
- **Persistent**: Ability to solve complex problems and develop new perspective on existing problems
- **Agency experience**: Experience working with external agencies - 5+ years
- **Agility**: Able to work both independently and as part of a cross functional, cross-border team
- ** Communication**: Ability to communicate clearly and concisely. Customizes message based on audience
- ** Connecting to the broader business**: Business background and financial acumen, able to develop business cases with strong customer-centric focus
- **Global experience**: Working within a global organization is preferred, not mandatory

From free coffee to competitive pay, Starbucks is proud to offer a comprehensive compensation and benefits package to our eligible part-time and full-time partners. Benefits include tuition reimbursement, health coverage with a variety of plans to choose from, and stock & savings programs like our Future Savings plan and Bean Stock. What’s more, Starbucks offers flexible scheduling and opportunities for paid time off. Visit starbucksbenefits.ca for details.
- At Starbucks, one of our values is to create a culture of warmth and belonging, where we treat each other with dignity and care in a diverse and welcoming workplace. We believe that enables us to better meet our mission and values while serving our customers from diverse communities._
- All qualified applicants will receive consideration for employment without regard to race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or language and any other factor protected by applicable law._

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