Growth Marketing Specialist

2 days ago

Burnaby, Canada FOX Factory, Inc. Full time

What We Do

Why you should join us

Not only do we provide competitive wages, you will also have access to great benefits and employee

discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and

bringing great products to our customers

If this sounds like something you would love to do, and a place you want to be a part of, get in touch

Position Summary:
Position Responsibilities:- Lead Generation: Create and maintain lead generation touchpoints, with a growth mindset for each brand. Implement lead gen activities through the different channels & other external customer points of contact. Lead the change from 3rd party data to 1st party data.- Audience management: Implement strategic customer segmentation to supply a qualified audience for Marketing automation which will support a full-funnel relationship nurturing strategy.- Advertising Management: oversee all owned paid efforts for the brands. From acquisition to conversion, including re-marketing, create campaigns that aligned with each brand’s strategy and optimized our ROI.-
- Content Strategy: Work with the Brand & Creative team to fill advertising & retention channel needs.- Performance Reporting: Report on CRM & paid effort + use the insights found through analytics to implement optimization tactics for each brand.- Benchmarking: Build a strong knowledge of our customers and competition through research and analysis + implement growth opportunities and new emerging trends.- Growth Strategy: Be the voice and knowledge holder for conversion & retention performances. Review all Marketing Campaign goals with growth and UX performance in mind and implement best practices with each channel owner.- Global Growth: Work with our International Marketing team to adapt all learnings and growth strategies to their market. Highlight all campaigns with subsidiaries’ adaptation opportunities & work together with them to adapt it to their region.

Specific Knowledge, Skills, Abilities and Competencies:
- Strong Digital Marketing background, working on multiple brands with different UX goals.- Developed data-driven approach & Google analytics knowledge- Proven writing skills with experience writing in different brand voices and tones.- Computer proficient, with the ability to learn and leverage new programs.- Shopify experience (good asset)

Competencies:
- Customer Mindset: Exceptional customer experience is primary focus while performing job duties. Quality is a top priority.- Adaptability & Innovation: Proactively and willingly adapts to changing business needs and conditions and presents creative and fresh ideas on how to solve problems, gain efficiencies and improve quality.- Relationship Building: Builds constructive working relationships characterized by a high level of inclusion, cooperation and mutual respect.- Accountability: Takes personal responsibility for the quality and timeliness of work and strives to exceed requirements.- Decision Making and Judgment: Makes timely, informed decisions that take into account the facts, goals, constraints and risks.- Talent Development (Self and Others): Displays an ongoing commitment to learning and self-improvement; making an effort to acquire new knowledge or skills associated with job responsibilities. Willingness to work with others and coach/teach in effort to develop and support other employees’ development.

Position Qualifications:
**Education**:
- Bachelor of Business Administration with a concentration in Digital Marketing or similar.

**Experience**:
- 3+ years’ experience working in a digital marketing team

Work Environment and Physical Requirements:
- Office environment- Work-related travel up to 10% of time.- Vision abilities to write, read and work in an office
- Disclaimer_
- : This list does not represent all physical demands. Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job. Reasonable accommodation may be provided to enable individuals with disabilities to perform the jobs’ essential functions._
- FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate. We base all employment decisions -including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations and social/recreational programs - on merit and the principles of equal employment opportunity_

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