Digital Marketing Specialist

1 month ago

Toronto, Canada Make-A-Wish Canada Rêves d'enfants Canada Full time

"The best prescription I've ever given is a wish."
- Dr. Jeremy Friedman, Associate Paediatrician-in-Chief, SickKids Hospital & Medical Advisor for Make-A-Wish® Canada

WHAT IS YOUR BIGGEST WISH?
Is it to be part of an organization that is child-focused, values employee experience and is an inspiring workplace? If so, Make-A-Wish is for you

Make-A-Wish® Canada creates life-changing wishes for children with critical illnesses. We are on a quest to bring every eligible child's wish to life because a wish is an integral part of a child's treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight a critical illness.

“It’s been wonderful to have this wish to look forward to... It’s wonderful to see [Rowan] with something that brings him pure joy after all he’s been through and missed out on”
- Melissa, mom to wish kid Rowan (age 5, leukemia), who wished for an indoor jungle gym.

MISSION, VISION AND VALUES
Our mission is, together, we create life-changing wishes for children with critical illness. Supported by our vision to grant the wish of every eligible child.
Our values are Child-Focused, Integrity, Impact, Innovation, and Community.

WHAT’S IN IT FOR YOU?
- Meaningful opportunities to make an impact and change the lives of children with critical illnesses within your community and across Canada
- A collaborative team environment where you feel valued and inspired
- An attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation, RRSP, & Wish paid hours
- Annual vacation starting at three weeks & additional paid leaves
- Work/life balance and flexibility
- Hybrid working environment
- Employee Wellness Program
- Corporate discounts
- Continuous learning, development and internal training opportunities
- Fun employee activities, contests, and more

Make-A-Wish® Canada is committed to fostering a culture that aims to change lives while offering a rewarding employment experience where your contributions make a true difference every day

WHERE YOU COME IN

This role can be based out of any Make-A-Wish Canada office and is a full-time, permanent, hybrid position.

WHAT YOU WILL DO
- Provide ad-hoc digital marketing and data analytics consultation to staff.
- Analyze traffic sources, website ranking and keyword mapping, find profitable and competitive keywords, increase website and landing page traffic, increase conversions, decrease website and landing page bounce rate through SEO, SEM, and Google Analytics.
- Leverage existing customer database information and social media follower information; location demographics, behaviours, services used, age, etc. to help tailor future content, messaging and strategic targeting.
- Pull and segment, identify audience overlaps and resolve them with stakeholders to ensure timely completion of projects and flawless campaign sends.

3. Other Responsibilities
- Develop documentation and training resources around digital marketing; conduct training sessions for MAWC staff and volunteers, as required.
- Stay current on innovations and best practices related to digital fundraising and marketing.
- Ensure consistent adherence of MAWC’s visual identity and web development standards for all digital marketing campaigns and initiatives.
- Ensure that all digital marketing and fundraising initiatives adhere, and are compliant, to CRA, CASL, Privacy, Accessibility and other relevant guidelines and standards.
- Other duties as assigned.

WHAT YOU BRING
- Related post-secondary education, preferably in marketing and/or online marketing/e-commerce, or an equivalent combination of education, training, and related experience.
- Proven experience in writing high-impact, relevant and engaging content for relevant target audiences that drive conversion and activation.
- Experience with online fundraising platforms and database management, i.e., Donor Drive, Causeview, and Salesforce proficiency an asset.
- Experience with web analytics reporting (Google Analytics, GA4).
- Excellent organizational, time management, communication, and writing skills.
- Excellent analytical and problem-solving skills, including experience with online data collection, analysis, and report development.
- Customer focus to interact with staff, donors, volunteers, and members of the general public.
- Proficiency in MS Office and cloud-based collaborative tools e.g., MS Teams.
- Experience working in a large multi-level or non-profit organization an asset.
- Experience in project and client management an asset.
- A flexible and adaptable work style; open to collaboration with diverse personalities within a dynamic work setting.
- Ability to work independently and exercise sound judgement.
- A clear Criminal Background Check is required.

YOUR WORK ENVIRONMENT
- Hybrid work environment; 2 days in-office, 3 days remote per week.
- Occasional work outside of regular offi

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