Digital and Social Marketing Strategist

2 weeks ago

Ottawa, Canada University of Ottawa Full time

**Because at uOttawa, you belong**

This position is eligible for a telework arrangement. We work in a hybrid environment. Presence on site is required.

**About the faculty/service: Office of the Vice-President, International and Francophonie**

The Office of the Vice-President, International and Francophonie oversees the design, coordination and implementation of internationalization strategies across uOttawa. This includes establishing international private and public sector partnerships, supporting the internationalization of research and curricula, and expanding international opportunities for the uOttawa community. The Office is also mandated to carry the University's vision for the Francophonie and to promote its leadership role within the Ontario, Canadian and international Francophonie and its bodies, as set out in the University's new strategic plan, Transformation 2030.

**Position purpose**:
Reporting to the Associate Director, Marketing and Communications, as a member of a highly integrated and creative communication team, the Digital and Social Marketing Strategist will provide strategic direction, builds, optimizes, and manages comprehensive and compelling digital and social marketing strategies.
The Strategist develop innovative, attractive and optimized communications tools and tactics. The incumbent specializes in writing and content creation adapted to each targeted platform and recommends approaches and the tools needed to deliver a solid strategic plan aligned to the business and communication needs of the Office of the Vice-President, International and Francophonie contributing to provincial, national and international outreach and positioning.

**What you will bring**:
Bachelor’s degree in a related field (digital media, digital marketing or digital communications), or equivalent experience.
Minimum of 3 years of experience in the creation, implementation and evaluation of digital marketing and social media strategies and plans.
Experience using metrics to assess performance of websites, campaigns and digital channels to deliver strategies, and providing recommendations.
Bilingualism in French and English - both oral and written.
Advanced knowledge of tools and technology including online advertising platforms (Ex.: Google ads, Facebook ads), social media publishing platforms (Ex.: Buffer), statistical analysis software (ex.: Google Analytics, Data Studio, Site Improve, Search Console), SEO/SEM tools, Client Relations Managers - CRM (Talisma an asset), Web content management tools (Drupal an asset).
Knowledge of the web design process, usability and accessibility best practices and standards as it pertains to digital communications, online advertising, digital marketing and social media channels.
Good organizational skills and strong capacity to manage and track multiple projects and demands with potentially conflicting timelines and milestones in a complex and fast-paced environment.
Knowledge of budget optimization of digital advertising platforms.
Strong writing skills and an ability to articulate and document strategic plans.
Ability to prioritize solutions and strategic plans in line with requirements, scope and timeline.
Creativity for implementation of new technologies and budding ideas.
Ability to work flexible hours including evenings and weekends.
Ability to travel occasionally out of town.

**Job Types**: Full-time, Fixed term contract
Contract length: 24 months

**Salary**: $73,537.00-$92,891.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Flexible schedule
- Language training provided
- Life insurance
- On-site gym
- Relocation assistance
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Schedule:

- Monday to Friday

**Language**:

- French and English (advance level) (preferred)

Work Location: Hybrid remote in Ottawa, ON

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