Digital Marketing Strategist

4 weeks ago

Ottawa, Canada myMarketing.io Full time

myMarketing is a full-service digital marketing agency shaking up the industry with its unique, no-commitment subscription model that makes its services more accessible to businesses of all sizes.Our high-quality yet affordable digital marketing services give businesses the monthly support they need to improve all aspects of their online performance. With ten (10) main services, we offer our clients a complete range of digital marketing solutions that fits every need. Full-service also represents how we are with the client the whole way, keeping open, transparent communication throughout their projects with the help of project management tools and practices. Backed by years of experience in the design, technical and strategic aspects of digital marketing, myMarketing’s flexible, affordable and high-quality services separate the agency from others in the market.

As a rapidly growing organization, we are looking for a Digital Marketing Strategist & Account Coordinator to support the day-to-day execution of our digital marketing activities and actively participate in various projects for our clients.

**Duties and responsibilities**
- Plan, create, and manage digital marketing campaigns across a variety of platforms including paid search and social media and aid in the creation of paid digital marketing initiatives
- Participate in strategy sessions to provide recommendations to our clients or for the betterment of the agency
- Continuously monitor, evaluate and improve marketing campaigns performance
- Perform ongoing campaign optimizations (e.g. review under-performing ads, ensure budgets are met, maintain quality scores, impression share, and other important metrics)
- Managing a book of clients, serving as their main point of contact and digital marketing strategist
- Managing the entire client life-cycle, including launch calls, check-ins, billing and off boarding calls.
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Stay on top of digital marketing industry trends
- Communicate with team and clients on project progress, timelines, and results
- Track KPIs to assess performance and pinpoint issues
- Monitor, evaluate, and interpret the campaign performance by producing regular reports and key insights for clients
- Collaborate with other teams (ie. design and content teams) to produce a variety of high-quality communication materials
- Assist in website development projects with writing content, establishing structures and implementing page elements

**Knowledge and skills**
- Strong written and oral communications skills
- Understanding of marketing principles
- Excellent analytical, organizational, and time management skills
- Knowledge or experience in Marketing, lead generation, and/or content marketing
- Working knowledge of SEO, conversion optimization and digital marketing strategy are a bonus
- Knowledge and experience using Facebook, Twitter, LinkedIn and Instagram
- Proficiency in Google Slides, Docs and Sheets
- Skills in Graphic Design and associated software such as Photoshop, Lightroom, and InDesign are a plus
- Knowledge or experience using WordPress or other website platforms is an asset
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Strong attention to detail, interpersonal skills, listening skills, and an articulate presenter
- Capacity to work autonomously or as a team

**Salary**: From $40,000.00 per year

**Benefits**:

- Paid time off

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday
- No weekends

Supplemental pay types:

- Bonus pay

Application question(s):

- Where are you located?
- When did you graduate from post-secondary education?
- This job requires coordination, strategy, and communication skills. How experienced are you in these areas?
- myMarketing is committed to a work environment that values diversity, equity and inclusion, and where everyone is treated with dignity and respect. Although optional, we encourage individuals part of an Employment Equity Group to let us know if they are. In the Employment Equity Act, the four designated groups are defined as: Women, Aboriginal people, Persons with disabilities, Members of visible minorities.

Work Location: In person

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