E-commerce & Google Ads Specialist

5 months ago

Richmond, Canada Canadian Liquor Store Full time

Welcome to Canadian Liquor Store, where we take pride in offering a wide range of premium products with a primary focus on fine wine and spirits, including coveted selections like Bordeaux wine. With our physical store based in Edmonton and our office situated in Richmond, we are dedicated to providing exceptional service and an unparalleled online shopping experience to our customers.

**Role Overview**:
The E-commerce & Google Ads Specialist will be responsible for managing and optimizing our Shopify platform, ensuring accurate and appealing product listings, driving growth through strategic e-commerce initiatives, and managing our Google Ads campaigns to maximize online visibility and sales. This role requires a blend of technical expertise, creative problem-solving, and a deep understanding of e-commerce trends, best practices, and digital advertising.

**Key Responsibilities**:
**Shopify Management**:

- Oversee the daily operation and management of our Shopify stores.
- Set up new products, update existing listings, and ensure all product information is accurate, complete, and up-to-date.
- Implement and manage Shopify apps and integrations to enhance functionality and performance.

**Internal Coordination**:

- Collaborate with the whole team to ensure the timely delivery of assets (imagery, copy, pricing) required for product listings.
- Coordinate product launches and promotions, ensuring all necessary components are in place and deadlines are met.
- Act as the primary point of contact for e-commerce-related queries and issues within the company.

**Growth and Expansion**:

- Identify and leverage opportunities for expanding our online presence, including the use of third-party apps and new e-commerce strategies.
- Conduct market and competitor research to stay ahead of industry trends and inform strategic decisions.
- Develop and execute initiatives aimed at increasing traffic, conversion rates, and overall sales.

**Product Management**:

- Manage the entire product lifecycle from initial setup to regular updates and eventual clearance.
- Conduct regular audits of product listings to ensure data accuracy, clean up outdated SKUs, and manage inventory effectively.
- Organize and maintain product data and assets in spreadsheets and other tools for easy access and management.

**User Experience Optimization**:

- Optimize the e-commerce website for both mobile and desktop users, ensuring a seamless and intuitive shopping experience.
- Implement UX/UI best practices to enhance site navigation, product discovery, and checkout processes.
- Analyze user behavior data to identify pain points and opportunities for improvement.

**SEO Management**:

- Develop and execute technical SEO strategies to improve site visibility and ranking on search engines.
- Conduct keyword research, on-page optimization, and link-building activities to drive organic traffic.
- Monitor SEO performance using tools like Google Analytics and Search Console, making data-driven adjustments as needed.

**Google Ads Management**:

- Plan, create, and manage Google Ads campaigns to drive targeted traffic and increase online sales.
- Conduct keyword research and competitive analysis to optimize ad copy and targeting.
- Monitor and analyze campaign performance, adjusting bids, ad copy, and targeting for optimal results.
- Utilize Google Ads tools and analytics to report on campaign performance, ROI, and key metrics.
- Stay updated with the latest trends and changes in Google Ads and digital advertising.

**Education**:

- Bachelor’s degree in Marketing, Business, Information Technology, or a related field.

**Experience**:

- Experience with AllValu e-commerce platform.
- Minimum of 3 years of experience managing Shopify platforms or similar e-commerce platforms.
- Proven track record in e-commerce, including product management, SEO, and UX optimization.
- Experience managing Google Ads campaigns with demonstrable results.

**Skills**:

- Strong understanding of e-commerce best practices and online retail strategies.
- Proficiency in using Shopify, including app integrations and theme customization.
- Knowledge of SEO principles and experience with implementing SEO strategies.
- Excellent organizational and coordination skills with a keen eye for detail.
- Ability to conduct detailed product research and generate actionable insights.
- Strong communication skills and the ability to work collaboratively with cross-functional teams.
- Analytical mindset with the ability to interpret data and metrics.
- Creative problem-solving skills and a proactive approach to identifying growth opportunities.
- Proficiency in Google Ads, including campaign setup, keyword research, ad copy creation, and performance analysis.

**Preferred Qualifications**:

- Familiarity with third-party e-commerce tools and apps.
- Knowledge of HTML, CSS, and basic web design principles.
- Experience in a similar role within the e-commerce industry.
- Certification in G

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