Marketing Manager

2 weeks ago

Toronto, Canada PI Fine Art Full time

PI Fine Art is proudly Canadian and celebrating over 44 years in business, serving the retail, commercial and hospitality industries. We are one of the largest vertically integrated art companies in North America, specializing in art, wallcovering, mirrors, and alternative wall décor.
We manage every step within the art development and supply chain process - from art consulting, publishing, and in-house manufacturing. We work directly with artists, owning the rights to tens of thousands of images, while offering a high degree of innovation and customization. A state-of-the-art print department offers extensive printing options on traditional papers, alternative substrates, and vinyl wallcovering.
**Marketing Manager - Mat Leave - 18 Month Assignment**

**Key Responsibilities**
- Develop, implement, and track marketing programs to include campaigns, promotions, trade shows and key industry events
- Develop briefs that defines overarching marketing strategy and tactical plans to execute towards strategy
- Develop and create marketing material, such as sales and product collateral ensuring brand guidelines are met
- Write, proofread, and edit creative and technical content across different mediums
- Work with external agencies and vendors to execute marketing initiatives
- Manage marketing requests submitted by various internal partners.

**Focus Responsibilities**:

- **Branding and Strategy** - identify our positioning and unique competitive advantage of each division, develop core offerings, new opportunities and markets, building strong relationships
- **Design & Direction** - oversee and approve design direction including for catalogues, campaigns, collateral, social media and websites
- **Execute** - Digital marketing, website solutions, collateral creation (sales rep kits, presentation decks, product samples, digital assets, etc.)
- **Trade Shows and Industry Events **(Develop concepts, manage complete trade show process)
- **Insight** - metrics and measurements of performance and efficacy, market trends, analysis

**Qualifications**
- Bachelor's degree in business administration, marketing, communications, or a related field
- 2-5 years of experience in marketing
- Strong knowledge of various marketing and analytics tools such as, Google Analytics, CRM systems (e.g. Salesforce), and content management systems
- Strong experience in e-commerce and online sales
- High level of proficiency using graphic design tools. In Design, Photoshop etc.
- Excellent numeracy and analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skill
- Ability to travel as necessary

If you have strong interpersonal, creative and imaginative skills, highly collaborative and posses strong influencing and negotiation skills combined with great business and commercial acumen, you’ll love working with our team
We offer a competitive compensation and benefits program, employee discounts and a great team

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