Marketing Generalist

2 weeks ago

Mississauga, Canada Province Electric Supply Full time

**About Us**

Founded in 1992, Province Electric Supply is a Canadian-owned and operated full-line electrical distributor serving the GTA and surrounding areas. For over 30 years, Province Electric has served the industrial, contractor, MRO, OEM, and institutional markets as a valuable link in the supply chain for electrical products. With 13 locations across the GTA, Niagara, and Southwestern Ontario, and access to over 150 leading electrical manufacturers, Province Electric Supply has the products you need and the brands you trust.

We are seeking for a highly motivated Marketing Generalist who is looking to make a positive impact on our Company. This is an excellent opportunity for an independent self-starter who thrives in a fast-paced work environment.

**Marketing Generalist**
- Responsible for website optimization (on-page SEO optimization).
- Monitor key online metrics to track success and measure online campaigns. Experience with Google Analytics, Google Search Console, Google Ads and reporting with SEMrush Analytics is an asset.
- Oversee and manage promotions, contests, giveaways, and virtual tradeshows.
- Lead and ensure the consistency in messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating with sales and management throughout organization.
- Develop content for the company website: content pages, brand pages, banners, promotions, etc.
- Create and edit marketing materials and ads using standard design tools/software.
- Work with management to develop and implement digital strategies to drive online traffic to the company website/social media platforms.
- Work with management to implement paid search, PPC, and SEO strategies/campaigns.
- Raise brand awareness and online presence through digital marketing projects and campaigns.
- Work directly with Manufacturer partners to ensure brand identity is effectively communicated within marketing campaigns and other initiatives.
- Manage and Coordinate Sales Stimulation Plan and similar customer rewards programs (Province Points).
- Create, edit and maintain all marketing materials (flyers, line cards, catalogues, banners, business cards), including stock levels and distribute as needed.

**Requirements**:

- Bachelor’s degree/ College Diploma in Marketing or relevant field.
- A minimum of 2 years experience in a marketing role.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Basic understanding of HTML and CSS is an asset.
- Proficiency with Adobe CC (Photoshop, Illustrator, Reader, InDesign).
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills with the ability to work effectively in a team environment.
- Up-to-date on the latest trends and technologies in digital marketing.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Disability insurance
- Extended health care
- Life insurance

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 2 years (required)

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