Digital Content Coordinator

2 weeks ago

North York, Canada Canadian Mental Health Association Toronto Branch Full time

**Digital Content Coordinator - External Communications** (Full-Time - Permanent)**:
**The Role and Opportunity**:

- Reporting to the Chief of Philanthropy, our Digital Content Coordinator will play a pivotal role in leading brand advocacy, spearheading innovative digital marketing campaigns, and crafting compelling multimedia content to make a real impact on mental health awareness. This individual will work in collaboration with internal communications and the Philanthropy team to ensure alignment of communications strategies to advance CMHA Toronto’s brand awareness, reach and impact. They will differentiate CMHA Toronto’s brand through key strategies and will leverage paid, shared, earned and owned media to ensure that the organizational story, brand and programs are presented in a compelling and engaging way.

**Salary: $**57,928 **- $**67,119**

**Hours of Work: 35 per week**

**Location: Combination of remote and in-office at 700 Lawrence Ave. W**

**About CMHA Toronto**
- CMHA Toronto is the city’s leading community mental health agency. We provide accessible, quality care for Toronto residents through programs, research and advocacy that create belonging and hope. At CMHA Toronto, we take a client-first, recovery-oriented approach to supporting people and their families when they experience mental health challenges or live with mental illness. By integrating health and social care, we provide services that aid in long-term wellness including housing, employment, community connections and so much more. Our goal? Help everyone thrive in the community.

**Responsibilities**

**1) Brand Management and Strategy**
- Championing CMHA Toronto, our brand, and our impact both internally and externally
- Develop Works closely with internal communications staff to ensure brand and key message alignment between internal and external communications
- Adheres to brand strategy that is aligned with CMHA Ontario and CMHA National's brand guidelines

**2) **Digital Marketing Strategy Development**
- Work cross-departmentally to develop, implement, execute and evaluate digital marketing campaigns and strategies to fulfill program and service mandates
- Focusing on producing organic and paid digital content to increase brand visibility, reach and impact
- Works with CMHA National and CMHA Ontario to integrate national and regional campaigns into CMHA Toronto digital communications and to design publications where and when required

**3) **Content Creation**
- Copywriting for digital communication
- Collaborating with CMHA Toronto department areas and leadership to effectively communicate programs, services, fundraising, and awareness-raising campaigns
- Work cross-departmentally to identify and develop compelling storytelling opportunities from across the organization and oversees the repurposing of content across channels

**4) Multimedia **Content Management**
- Provides direction to website developer to update CMHA Toronto websites and completes content updates as needed
- Shoots/sources photos and/or video to accompany strategic storytelling in alignment with CMHA brand identity and guidelines

**5) Social Media** Management**
- Manages social media channels including but not limited to Facebook, X (Twitter), Instagram, LinkedIn and YouTube to ensure regular updates
- Monitors all social media channels to ensure timely responses and shows good judgment when engaging with the digital community

**6) **Digital Advertising and Promotion**
- Provides leadership to coordinating digital campaigns across platforms to support marketing objectives including but not limited to Google AdWords, SEO and paid advertising
- Conceptualizes, recommends and executes compelling and creative solutions for all digital communications platforms including social media, digital marketing and website
- Designs dynamic and eye-catching ad visuals to be used for digital and/or print marketing purposes
- Works with writer to coordinate and create content for CMHA Toronto's monthly _Living. Working. Belonging. _newsletter as informed by annual editorial calendar
- Supports in the design of newsletter and electronic campaigns, and the general management and updating of MailChimp including managing subscriber lists

**8) Project Management and Evaluation**
- Develops and implements appropriate system to ensure monitoring of projects and initiatives in compliance with work schedules, objectives and key results
- Identifies and evaluates risks associated with CMHA Toronto brand identity and reputation and works with leadership to take appropriate action to mitigate and control the risks

**9) Budget Management**
- Manages and monitors communications and marketing budgets and works with appropriate staff and leadership to implement and evaluate spending plans

**Experience & Education Required**:
**Education**
- Completion of two (2) year degree in communications, public relations, marketing or equivalent.

**Related Experience**
- Minimum t

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