Digital & Direct Marketing Specialist

2 weeks ago


Vancouver, Canada British Columbia Children's Hospital Foundation Full time

**Digital & Direct Marketing Specialist**

Permanent, Full-time
- 2324-14

**What we do**
- At BC Children’s Hospital Foundation, we’re on a quest to ensure every kid in the province receives the best health care imaginable. As a fundraising organization, we inspire communities and people to support BC Children’s Hospital, along with its world-class research institute, mental health facility and rehabilitation center.
- Our work makes a profound difference. From helping get the boldest research ideas off the ground to supporting the most advanced equipment, together we are pushing the boundaries of what’s possible in children’s health care. This is no small task—which is why we’re looking for passionate people to join our team and help propel our work forward to power the possible.

**What you’ll do**
- Its an exciting time to join our growing Brand Strategy team Not only have we recently embarked on a bold new strategic plan, we are also striving to unleash our story in new and innovative ways using our new brand platform
- _Small is Mighty_.
- We are seeking an experienced and highly motivated
**Digital & Direct Marketing Specialist** to support the execution of digital marketing strategies that build profile and strengthen the brand of BC Children’s Hospital Foundation. In this role, you will be instrumental in delivering key marketing initiatives for the Foundation that will support its fundraising goals.
- Reporting to the Digital & Direct Marketing Manager, the Digital and Direct Marketing Specialist will play a key role in the transformative growth of our foundation. Specifically, we are looking to increase donor loyalty through innovative retention strategies delivered through our Digital and Direct Response marketing channels.
- More specifically, you will focus on:
**Donor Experience & Retention**:

- Partner with the Marketing and Communications team to develop key messaging points and direct response creative across mediums
- Continuously improve our monthly donor program by making it a unique and valuable experience for loyal BC Children’s Hospital Foundation donors
- Implement journeys that build the donor’s understanding of our work and inspire them to remain loyal and increase their value.

**Channel Marketing**:

- Build and optimize multi-channel donor-centric journeys across key donor segments utilizing Salesforce Marketing Cloud and other solutions.
- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

**Data & Analytics**
- Design dashboards that measure, report, & forecast marketing performance in real-time.
- Own, analyze and communicate results including key performance metrics on a consistent and recurring basis.
- Utilize A/B testing to fine-tune performance across our digital and direct tactics and maintain a learning playbook to track experiment results.

**What you bring**
- In addition to the above qualifications, you will bring:

- A post-secondary degree or diploma in a related field (e.g., business, marketing, or communications).
- 5+ years’ experience in digital and direct marketing in a high-growth environment.
- The ability to effectively prioritize workload and manage multiple projects simultaneously.
- Experience building or implementing effective loyalty strategies that increase retention
- Hands-on experience with marketing automations solutions such as Salesforce Marketing Cloud, HubSpot, or Marketo is an asset.
- Demonstrated understanding of web analytics platforms (Google Analytics, Google Tag Manager) and how to track and optimize campaign performance through their insights.
- Experience and passion for A/B testing and experimentation.
- Strong interpersonal skills and comfort working with diverse internal and external partners.
- The ability to think critically and act strategically, be resourceful and independent, while remaining comfortable working within the framework of a collaborative, team-oriented environment.
- A natural affinity for our values to Think Big, Lead with Heart and Step Up.

**What you can expect**

This position is based in our office located in Vancouver, BC. As part of enabling the kind of culture and values that power the possible, we’re committed to creating a flexible workplace experience. We are currently piloting a fully hybrid work environment that allows individuals and teams to split their time between working remotely from home and in-office, with no defined minimum amount of time in-office. It’s a partnership grounded in trust, where working together, team leaders and members determine what activities require on-site presence and schedule time and commitments appropriately.
- Throughout the pandemic, BCCHF has committed to prioritizing the health and safety of our team members. As an organization who advocates for child health, we have implemented a mandatory vaccination policy requiring that all employees who work for BCCHF m


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