Social Media Manager

2 weeks ago


Toronto, Canada Open Farm Full time

**Who we are**: Founded in 2014, Open Farm is one of the fastest growing CPG companies in North America. We are transforming the way people feed their pets with a focus on producing premium, healthy food all ethically sourced from farm-to-bowl. We believe the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doing?good for all animals and the environment.? We are headquartered?in Toronto, Canada with team?members?based across North America.

**Note**: This is a hybrid opportunity. We are accepting applicants within Ontario, Canada.

**HOW YOU'LL MAKE AN IMPACT**: (If this looks enticing, click ?Apply)
- Lead organic social channels including strategy optimization, content development, publishing, testing and reporting
- Oversee social media content calendars considering business goal and objectives
- Leverage influencer content into the marketing calendar and collaborate with creators and editors for any UGC opportunities
- Work closely across the business such as the Impact, Innovation, and Sales teams to amplify the Open Farm mission
- Develop creative campaign concepts, in partnership with the Creative team Lead and add your lens from a cultural perspective while ensuring alignment with brand voice and execute social content strategies including Strategy
- Utilize data, insights and any algorithm changes to inform social creative, copy, and tap into trending moments
- Partner with the Community Manager on a daily basis to ensure optimal response times, high risk messages or videos are flagged and drive community insights into social media strategy

**WE'RE EXCITED ABOUT YOU BECAUSE**:

- You have 4-6 years of work experience in social media management for an established CPG brand
- Minimum 2 years of team management experience
- Expert knowledge in TikTok, Instagram, Facebook, YouTube, Twitter, Reddit
- Experience using third party social media platforms such as Dash Hudson
- High attention to detail including proofreading skills, and the ability to adapt writing to suit our brand's voice and tone
- You've used your video creation and editing skills to execute viral content pieces
- Ability to work in a fast paced, entrepreneurial environment
- Proven ability to respond to cultural moments effectively and in a timely manner
- Managed social media accounts of 200k+ followers a plus
- Curious and driven to ask questions for deeper understanding
- Love pets Bonus points if you have a furry best friend.

**Hybrid Work**

At Open Farm, we believe in the power of collaboration, meaningful connections, and enjoying our work together-fury friends included That's why we've adopted a structured hybrid approach that allows you the benefit of a reduced commute while still building strong workplace relationships. Currently, all employees are expected to be in the office two days per week at minimum, with Tuesday and Thursday as our anchor days. In addition to this, each month our Leadership team dedicates three consecutive days onsite to continue to foster alignment and connection across the team. During this time we expect everyone to join us in person to do the same. Please note: our hybrid approach may evolve over time as we adapt to the needs of our team and business.

**Our Values**

We Raise the Bar | We Open the Barn Doors | We Dream Big | We Graze Lightly | We Are Customer Obsessed | We Are ONE Team



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