Nutrition Specialist

3 months ago

Cambridge, Canada Virbac Full time

Experiencing together a unique human adventure
- Animal health is key to the health of the planet. Working at Virbac means taking part in a unique human adventure in which the engagement of each individual contributes to its evolution. Encouraging internal mobility between positions and countries, offering individual development plans and building a partnership based on trust between managers and employees are as many perspectives of motivation for our teams. We also offer them a work environment conducive to exploring new territories and balancing their professional and personal lives. Finally, fostering their engagement to animal health also means listening to them and helping them to acquire new skills, preparing them for the challenges of tomorrow and encouraging them to contribute to an ever more responsible approach to our business.
- To increase turnover and sell through of pet nutrition purchases from Veterinary Clinics and Veterinary exclusive online channels. Increase Virbac and clinic profitability through consistent call coverage and partnership with the clinic medical team and the Virbac TSMs.

Provide required level of sales support after initial placement of Virbac’s Nutrition and the Oral Home care line of products within clinics. The Nutrition Specialist will work closely with the clinic healthcare team, through education, marketing tools, pet owner communication training and dispensing programs to increase turn over of clinic inventory.

Provide clinic guidance on the purchase patterns by segment, including SKU mix and volume expectations. Create engaging communications, leveraging marketing, and content to profitably grow sales in a region. Work with Virbac TSM’s outside of the region to assist them with implementing similar strategies in clinics.

Area of accountability no.1: Contribution to the achievement of extended sales budget of Nutrition & Oral Home care brands

1. Support sales of defined products for the defined region by establishing relationships with the assigned clinics and developing a sales plan based on the clinics market segments.
2. Execute all Sales Programs, including custom local initiatives developed in partnership with the clinic healthcare team, marketing programs as introduced and offer insights to create programs around new opportunities.
3. Supply materials as needed to the clinic for the specific brands including all retail and POP materials, i.e. manuals, signage, collateral material.
4. Be well versed in myVETstore, mollies or the regional appropriate ecommerce platform for Omnichannel sales development through the clinic.
- Expected results: Achieve sales budget and growth in the specific diets/pet care line._

Area of accountability no.2: Salesforce (CRM) compliance
2. Enter specific notes on the Nutrition brands & consumable pet care products for the TSM and managers view.
3. Create activities/Events in Salesforce
Expected results: Activities documented to measure ROI Nutrition Specialist

Area of accountability no.3: Development of Nutrition and Oral Home care
1. Actively works with the TSM and the clinics carrying Virbac pet nutrition and establish a productive re call cycle appropriate for the distance traveled as well as the clinic potential for turnover of SKUs.
2. Works alongside the healthcare team in the clinic to ensure the marketing tools and sales programs are implemented and adjusting to the uniqueness of the clinic needs to increase new client purchase as well as turnover of the assigned products.
3. Become a Pet Nutrition merchandising expert to the clinic, providing guidance and custom support by using all resources and working with RSM as needed.
4. Develop and train on direct to pet owner communications via the clinic, and transfer knowledge and know how of the successful programs to sales leadership and nutrition marketing teams.
5. Develop an online VetStore Strategy with each clinic and implement a marketing strategy to promote Virbac’s Nutrition and Oral Home Care
- Expected results: Call cycle mastery and shared with TSM/and GM. Timely communication with the respective TSM regarding the progress within accounts. Leverage sales call pre
- and post-call planning, include follow-up action plans and identified key performance indicators as part of the specific clinic objectives and business plan._

Area of accountability no.4: Corporate Account Responsibility
1. Works with Commercial Operations Manager and GM to gain Nutritional listings at Corporate HQ and clinics
2. Performing Corporate Account training on Pet Nutrition, with clinics, teams and HQ of Corporate accounts.
- Expected results: Assists with corporate accounts at Head Quarters to ensure Virbac’s profitability. Assist with enhancing our presence and partnership within the Corporate Account_

Area of responsibility 5 : Competitive market intelligence to marketing, technical and all other commercial offers
1. Monitor competitive promotional tools, communication objectiv

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