Market Research Analyst

3 weeks ago

Oshawa, Canada CM2 Solutions Inc. Full time

CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Company. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa.

General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC and Cadillac) through Canada's largest automotive dealer network.

**Overview of Position**:
The Performance Marketing Team helps to drive data-based insights market strategy, and acts as the Voice of the Customer for GM Canada’s Chevrolet, Buick, GMC, Cadillac, and Corporate brands. As part of our Market Research group, you will be working with data and analysis sourced from our media and research partners to provide our teams a holistic lens through which to see the Automotive business in Canada, shifts in customer interests and behaviours, threats and challenges posed by our key competitors, and help drive our long-term product strategy.

**Key Activities**:

- _Data Transformation and Visualization_ - Collect, summarize, visualize, and analyze data from proprietary market, media, and customer sources. Distill findings and present insights and analysis to Core Brand, Regional Marketing, and Executive Leadership teams.
- _Consumer Insights_ - Participate in marketing planning sessions by uncovering key consumer behaviours and insights that are affecting the industry, segment, and competitive sets our teams engage with; and, liaison with our consumer research agencies and vendors who assist you in understanding the Canadian automotive customer.
- _Competitive Intelligence_ - Review market and consumer data about our competitors in the Canadian market. Develop reporting and analysis around key industry events, such as auto shows, new competitive launches, and key automotive industry awards.
- _Data and Vendor Management_ - Work with our market research and data partners to develop deep understanding and expertise with their capabilities, and how to incorporate their offerings into your analysis.
- _Communication_ - Developing, sharing, and presenting research to Brand teams, Senior Leadership, and Dealer Principals. Develop and nurture high quality, collaborative partnerships within the organization, and with our vendors.
- _Survey Development and Management _- Design and deploy market research surveys on specialized data collection platforms, as well as reviewing and reporting on findings.

**Required Skills and Experience**:

- 3 years of experience in a research, data analysis, or market analysis role.
- Strong presentation, communication, and problem-solving skills.
- Understanding of basic statistical tests and interpretive techniques, including regression tests and measures of fitness, ANOVA, Chi-Squared, etc.
- Discipline in managing multiple projects simultaneously.
- Automotive industry experience is an asset.
- Market research experience in consumer goods is an asset.

**Technical Skills**:

- Experience with business intelligence visualization tools (PowerBI is preferred).
- Experience with analytical scripting, query, and/or programming languages (e.g., R, SPSS, Python, SQL) is an asset.
- Experience with syndicated automotive data and vendor portals (e.g., JD Power, IHS Markit, InMoment, mTab) are an asset.
- Previous experience with survey platforms (e.g., Qualtrics) is an asset.

**Education and Training**:

- Bachelor’s degree; a major in Business, Marketing, Economics, Math/Statistics, or Sociology is preferred.
- Post-graduate degrees in Business, Science, or Social Science disciplines with a research component are an asset.

We thank all applicants, but will only contact those selected for interviews.

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Oshawa, ON

  • Market Research Analyst

    1 month ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Company. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa. General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive...

  • Research Business Analyst

    1 month ago

    Oshawa, Canada Ontario Tech University Full time

    **Research Business Analyst** **Tracking Code: req920** **Faculty/Department**: Office of VP, Research and Innovation **Number of Positions**:1 **Appointment Type**: Full-Time Continuing **Hours of Work**: 35 hours per week **Salary Range**:Level 8 - Starting Salary, Step 1 $62,834 **Posting Date**:November 6, 2023 **Closing Date**: November 17,...

  • Research Business Analyst

    3 days ago

    Oshawa, Canada Ontario Tech University Full time

    Research Business Analyst Tracking Code: req1129 Faculty/Department:  Office of VP, Research and Innovation Number of Positions:  1 Appointment Type:  Full-Time Continuing Hours of Work:  35 hours per week  Salary Range:  Level 8 - Starting Salary, Step 1 $62,834 Posting Date:  May 31, 2024 Closing Date:  June 20, 2024 One...

  • Operations Policy and Research Analyst

    1 month ago

    Oshawa, Canada City of Oshawa Full time

    **City of Oshawa**: **Operations Policy and Research Analyst**: **Regular Full Time** - A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the _**_City of Oshawa _**_is one of Canada’s fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable...

  • Operations Policy and Research Analyst

    1 month ago

    Oshawa, Canada City of Oshawa Full time

    A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the _**_City of Oshawa_**_ is one of Canada’s fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable growth, excellent community service delivery and co-operative partnerships have enhanced its...

  • Research Business Analyst

    3 days ago

    Oshawa, Canada Ontario Tech University Full time

    **Research Business Analyst** **Tracking Code: req1129** **Faculty/Department**: Office of VP, Research and Innovation **Number of Positions**:1 **Appointment Type**: Full-Time Continuing **Hours of Work**: 35 hours per week **Salary Range**:Level 8 - Starting Salary, Step 1 $62,834 **Posting Date**:May 31, 2024 **Closing Date**: June 20, 2024 One...

  • Enrolment Research and Planning Analyst

    1 month ago

    Oshawa, Canada Durham College Full time

    **ABOUT DURHAM COLLEGE**: Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of...

  • Marketing Data Analyst

    4 weeks ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management (CRM) activities at General Motors of Canada. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa. Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green...

  • Marketing Coordinator

    2 days ago

    Oshawa, Canada Pelican Events & Catering Full time

    Work Term: Permanent - Work Language: English - Hours: 30 to 40 hours per week - Education: Master's degree - Experience: 3 years to less than 5 years **Work setting**: - Catering firm **Tasks**: - Develop policies - Perform administrative tasks - Respond to enquiries from members of the business community concerning development opportunities - Conduct...

  • marketing coordinator

    2 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Durée de l'emploi: PermanentLangue de travail: AnglaisHeures de travail: 30 to 40 hours per weekEducation: Expérience: EducationMaster's degreeWork settingCatering firmTasksDevelop policiesPerform administrative tasksRespond to enquiries from members of the business community concerning development opportunitiesConduct surveys and analyze data on the...

  • marketing coordinator

    2 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Work Term: PermanentWork Language: EnglishHours: 30 to 40 hours per weekEducation: Master's degreeExperience: 3 years to less than 5 yearsWork settingCatering firmTasksDevelop policiesPerform administrative tasksRespond to enquiries from members of the business community concerning development opportunitiesConduct surveys and analyze data on the buying...

  • IT Support Desk Analyst

    1 month ago

    Oshawa, Canada Durham College Full time

    **About Durham College**: Durham College (DC) is a leading post-secondary institution that supports students to develop career-ready skills for the ever-changing job market. With a focus on experiential learning, led by expert faculty, through field placements, applied research, co-ops and other hands-on opportunities, DC grads are known for having the...

  • Market Development Manager

    2 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Education: - Expérience: **Education**: - Bachelor's degree **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Market business services - Plan and control budget and expenditures - Write and edit press releases, newsletter and communications materials - Direct and evaluate establishments and departments that develop and...

  • Market Development Manager

    4 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Education: Bachelor's degree - Experience: 3 years to less than 5 years **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Market business services - Plan and control budget and expenditures - Write and edit press releases, newsletter and communications materials - Direct and evaluate establishments and departments that...

  • Research Lead, Centre for Cybersecurity Innovation

    1 month ago

    Oshawa, Canada Durham College Full time

    **About Durham College**: Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of...

  • market development manager

    4 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Education: Bachelor's degreeExperience: 3 years to less than 5 yearsTasksDevelop promotional materialsHire, train, direct and motivate staffMarket business servicesPlan and control budget and expendituresWrite and edit press releases, newsletter and communications materialsDirect and evaluate establishments and departments that develop and implement...

  • Marketing Communications Specialist

    18 hours ago

    Oshawa, Canada Raise Full time

    Marketing Communications SpecialistLocation: Oshawa, ON - Hybrid.Contract Duration: 12 monthsWe at Raise are hiring a Marketing Communications Specialist for one of our top clients. After establishing themselves as an industry leader, they’re now expanding their team to meet rising demand. We’re hiring right now; if you’re interested, apply below for...

  • market development manager

    3 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Education: Expérience: EducationBachelor's degreeTasksDevelop promotional materialsHire, train, direct and motivate staffMarket business servicesPlan and control budget and expendituresWrite and edit press releases, newsletter and communications materialsDirect and evaluate establishments and departments that develop and implement communication strategies...

  • Digital Marketing Specialist

    1 month ago

    Oshawa, Canada DPBS Inc. Full time

    Education: Secondary (high) school graduation certificate - Experience: 1 to less than 7 months **Work setting**: - Advertising, marketing and public relations agency - Consulting firm - Business and/or industry **Tasks**: - Advise clients on advertising or sales promotion strategies - Assist in the preparation of brochures, reports, newsletters and other...

  • Digital Marketing Specialist

    5 days ago

    Oshawa, Canada DPBS Inc. Full time

    Education: - Expérience: **Education**: - Secondary (high) school graduation certificate **Work setting**: - Business and/or industry - Consulting firm - Advertising, marketing and public relations agency **Tasks**: - Conduct comparative research on marketing strategies for industrial and commercial products - Advise clients on advertising or sales...