Market Research Analyst

2 weeks ago

Oshawa, Canada CM2 Solutions Inc. Full time

CM2 supports Marketing and Customer Relationship Management activities at General Motors of Canada Company. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa.

General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green manufacturing. GM markets four automotive brands in Canada (Chevrolet, Buick, GMC and Cadillac) through Canada's largest automotive dealer network.

**Overview of Position**:
GM Canada’s Market Research Team helps to drive data-based insights market strategy, and acts as the Voice of the Customer for GM Canada’s Chevrolet, Buick, GMC, Cadillac, and Corporate brands. As a Market Research Analyst, you will be collating media, industry, and consumer data from multiple syndicated and proprietary sources to understand the Canadian automotive buyer, and shifts in our business landscape. You will work with our Market Research and Performance Driven Marketing teams to summarize, analyze, and communicate business insights that will drive GM Canada’s product, marketing, and development strategy.

**Key Activities**:

- _Data Transformation and Visualization_ -You will regularly use vendor data portals, GM proprietary tools, and business intelligence tools to extract and summarize data from industry, proprietary, and consumer sources. You will update regularly reported key performance indicators for our business, report on market and consumer trends, and develop actionable insights in collaboration with our Market Research team.
- _Competitive Intelligence_ - You will track the Canadian automotive business landscape, and provide rapid response updates to Core Brand teams to competitor changes, product developments, and analysis on our business performance. You will also develop innovative research and analysis on new projects of opportunities around key industry events, product transitions, and competitor nameplate launches.
- _Survey Development and Management _- Design and deploy market research surveys on specialized data collection platforms, as well as reviewing and reporting on findings.
- _Communication_ - Developing, sharing, and presenting research to Brand teams, Media Agencies, and GM Canada’s Senior Leadership.

**Required Skills and Experience**:

- 2 years of experience in a research, data analysis, or market analysis role.
- Strong data analysis experience using business intelligence tools or data query and transformation scripting languages.
- Understanding basic statistical tests and interpretive techniques, including regression, measures of fitness, ANOVA, Chi-Squared, etc.
- Discipline in managing multiple projects simultaneously.
- Strong presentation, communication, and problem-solving skills.
- Automotive industry experience is an asset.
- Market research experience in consumer goods is an asset.

**Technical Skills**:

- Experience with business intelligence visualization tools is expected (Power BI is preferred).
- Experience with analytical scripting, query, and/or programming languages (e.g., SQL, Python, R) are an asset.
- Previous experience with survey platforms (e.g., Qualtrics) is an asset.

**Education and Training**:

- Bachelor’s degree: a major in Business, Marketing, Economics, Math/Statistics, or Sociology is preferred.

We thank all applicants, but will only contact those selected for interviews.

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- RRSP match
- Vision care
- Work from home

Schedule:

- Monday to Friday

Work Location: Hybrid remote in Oshawa, ON

  • Operations Policy and Research Analyst

    4 days ago

    Oshawa, Canada City of Oshawa Full time

    **City of Oshawa**: **Operations Policy and Research Analyst**: **Regular Full Time** - A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the _**_City of Oshawa _**_is one of Canada’s fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable...

  • Operations Policy and Research Analyst

    5 days ago

    Oshawa, Canada City of Oshawa Full time

    A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the _**_City of Oshawa_**_ is one of Canada’s fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable growth, excellent community service delivery and co-operative partnerships have enhanced its...

  • Operations Policy and Research Analyst

    Found in: beBee jobs CA - 2 weeks ago

    Oshawa, Ontario, Canada City of Oshawa Full time

    City of OshawaOperations Policy and Research AnalystRegular Full TimeA progressive city of 187,800 people located just a short 30-minute drive from Toronto, the City of Oshawa is one of Canada's fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable growth, excellent community...

  • Enrolment Research and Planning Analyst

    4 days ago

    Oshawa, Canada Durham College Full time

    **ABOUT DURHAM COLLEGE**: Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of...

  • Data Analyst

    7 days ago

    Oshawa, Canada Cleeve Technology Inc. Full time

    **About us** **Cleeve Technology International** is a high-tech, innovative company with a high standard of excellence in the electrical interconnect sector of the aerospace and defence industries worldwide. Based in the Greater Toronto Area in Oshawa, Ontario, Cleeve’s associate companies are located in a number of locations across Canada, as well as in...

  • Marketing Data Analyst

    15 hours ago

    Oshawa, Canada CM2 Solutions Inc. Full time

    CM2 supports Marketing and Customer Relationship Management (CRM) activities at General Motors of Canada. The GM team of CM2 is based at GM’s Canadian headquarters in Oshawa. Headquartered in Oshawa, Ontario, General Motors of Canada employs more than 9,000 people across the country and is a recognized leader in innovation, technology, and green...

  • marketing coordinator

    Found in: Talent CA 2 C2 - 2 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Durée de l'emploi: PermanentLangue de travail: AnglaisHeures de travail: 30 to 40 hours per weekEducation: Expérience: EducationMaster's degreeWork settingCatering firmTasksDevelop policiesPerform administrative tasksRespond to enquiries from members of the business community concerning development opportunitiesConduct surveys and analyze data on the...

  • marketing coordinator

    Found in: Talent CA 2 C2 - 2 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Work Term: PermanentWork Language: EnglishHours: 30 to 40 hours per weekEducation: Master's degreeExperience: 3 years to less than 5 yearsWork settingCatering firmTasksDevelop policiesPerform administrative tasksRespond to enquiries from members of the business community concerning development opportunitiesConduct surveys and analyze data on the buying...

  • market development manager

    Found in: Talent CA 2 C2 - 2 weeks ago

    Oshawa, Canada Pelican Events & Catering Full time

    Work Term: PermanentWork Language: EnglishHours: 30 to 40 hours per weekEducation: Bachelor's degreeExperience: 3 years to less than 5 yearsTasksDevelop promotional materialsHire, train, direct and motivate staffMarket business servicesPlan and control budget and expendituresWrite and edit press releases, newsletter and communications materialsAssist in...

  • Market Development Manager

    15 hours ago

    Oshawa, Canada Pelican Events & Catering Full time

    Education: Bachelor's degree - Experience: 3 years to less than 5 years **Tasks**: - Develop promotional materials - Hire, train, direct and motivate staff - Market business services - Plan and control budget and expenditures - Write and edit press releases, newsletter and communications materials - Direct and evaluate establishments and departments that...

  • market development manager

    Found in: Talent CA 2 C2 - 1 week ago

    Oshawa, Canada Pelican Events & Catering Full time

    Durée de l'emploi: PermanentLangue de travail: AnglaisHeures de travail: 30 to 40 hours per weekEducation: Expérience: EducationBachelor's degreeTasksDevelop promotional materialsHire, train, direct and motivate staffMarket business servicesPlan and control budget and expendituresWrite and edit press releases, newsletter and communications materialsAssist...

  • Research Lead, Centre for Cybersecurity Innovation

    4 days ago

    Oshawa, Canada Durham College Full time

    **About Durham College**: Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of...

  • market development manager

    Found in: Talent CA 2 C2 - 5 hours ago

    Oshawa, Canada Pelican Events & Catering Full time

    Education: Bachelor's degreeExperience: 3 years to less than 5 yearsTasksDevelop promotional materialsHire, train, direct and motivate staffMarket business servicesPlan and control budget and expendituresWrite and edit press releases, newsletter and communications materialsDirect and evaluate establishments and departments that develop and implement...

  • Technician, Cybersecurity Research Lab

    4 days ago

    Oshawa, Canada Durham College Full time

    **About Durham College**: Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of...

  • Marketing Manager, Oshawa Centre

    4 days ago

    Oshawa, Canada JLL Full time

    JLL supports the Whole You, personally and professionally. JLL supports the Whole You, personally and professionally. The Marketing Manager, Oshawa Centre is responsible for leading the centre’s marketing efforts in support of the property’s strategic goals. They will ensure that JLL’s marketing platforms (Marketing for Leasing, Marketing for Sales,...

  • digital marketing specialist

    Found in: Talent CA 2 C2 - 3 weeks ago

    Oshawa, Canada DPBS Inc. Full time

    Education: Secondary (high) school graduation certificateExperience: 1 to less than 7 monthsWork settingBusiness and/or industryConsulting firmAdvertising, marketing and public relations agencyTasksConduct comparative research on marketing strategies for industrial and commercial productsAdvise clients on advertising or sales promotion strategiesAssist in...

  • digital marketing specialist

    Found in: Talent CA 2 C2 - 6 days ago

    Oshawa, Canada DPBS Inc. Full time

    Education: Expérience: EducationSecondary (high) school graduation certificateWork settingBusiness and/or industryConsulting firmAdvertising, marketing and public relations agencyTasksConduct comparative research on marketing strategies for industrial and commercial productsAdvise clients on advertising or sales promotion strategiesAssist in the preparation...

  • Full-time Professor- Marketing

    Found in: Talent CA C2 - 2 weeks ago

    Oshawa, Canada Durham College Full time

    Academic Oshawa • ID: AC24-07 • Full-Time/Regular About Durham College Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the...

  • IT Support Desk Analyst

    2 days ago

    Oshawa, Canada Durham College Full time

    **About Durham College**: Durham College (DC) is leading the way as a post-secondary institution, offering an innovative and transformative student experience and hands-on learning opportunities. With this focus top of mind for our students and our employees, DC is proud to be one of the fastest-growing colleges in the province and annually ranked as one of...

  • Temporary Junior Financial Analyst

    6 days ago

    Oshawa, Canada City of Oshawa Full time

    A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the _**_City of Oshawa_**_ is one of Canada’s fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable growth, excellent community service delivery and co-operative partnerships have enhanced its...