Digital Marketing Specialist

3 days ago


Bolton, Canada Plan Automation Inc. Full time

Plan Automation Inc. is a packaging machinery automation firm that buys and sells automation to the Canadian CPG (Consumer Products and Goods) market segment and offers several products / services within that category. Established in 2009 and now centrally located in Bolton, ON, Plan Automation has established itself as a market leader in several sales categories but is at present underserviced with respect to ‘modernizing’ it’s digital marketing efforts.

**Product Categories of Sales**
- General Machinery Automation
- Eagle PI Xray Inspection Machinery
- All machinery parts
- All machinery technical service

**PA markets to these products to**:
A. Contracted Sales Team (16 Associate Partners) located remotely throughout Canada

B. Direct to specific product target market

C. Market influencers & connectors

**_Desired Skills & Experience_**

**Minimum Qualifications**
- Bachelor’s degree or diploma in Graphics related field.
- 2 years of experience in digital marketing within the Machinery / High Tech or related industry

**Core Competency Requirements**
- Deep understanding of digital marketing and digital production.
- Proven experience delivering effective and innovative digital campaigns.
- Experience managing successful social media campaigns, and a solid understanding of social marketing.
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
- Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
- Strong management skills, excellent oral and written communication skills.
- Experience delivering digital campaigns for mainstream products and services
- Proficient with Adobe Photoshop, Illustrator, InDesign, FrameMaker, Dreamweaver, HTML, HTML 5, CSS

**Job Types**: Full-time, Permanent

**Salary**: $50,000.00-$60,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care

Schedule:

- 8 hour shift



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