Communications and Marketing Coordinator

3 weeks ago

Edmonton, Canada Action for Healthy Communities Full time

Department: AHC Operations

Employment Type: Full-Time

Minimum Experience: 3-5 year

Compensation: $32-$35 hour

**Background**

Action for Health Communities Society of Alberta (AHC) is a provincial non-profit and charitable organization established in 1995. Headquartered in Edmonton AB, the agency works across Central and Northern Alberta and provides services and supports aimed at helping individuals and communities enhance capacities by drawing on inherent strengths and assets, ultimately, for greater wellbeing, prosperity, and quality of life. The organization's mission encompasses a commitment to fostering individual and group participation and action to improve comprehensive wellbeing of Albertans and communities experiencing vulnerabilities.

**Job Summary
The incumbent contributes to the overall success of the organization by effectively managing all communication related tasks. This position is responsible for organizing and managing all organizational communications including internal communications support to AHC staff, volunteers and external clients, partners, funders, the general public and all other stakeholders. The Communications Coordinator ensures that all communications, promotional materials, press releases, and other official organizational materials are proofread, professional looking, and reflect the organization’s mission, values, goals, objectives, and mandate. Included is AHC’s official website and social media accounts.

As a key member of AHC’s leadership team, the Communications & Marketing Coordinator works collaboratively with AHC management and leadership teams to contribute to our communications and marketing strategy by overseeing a diverse portfolio that includes website and social media management, designing multimedia materials, and providing programs required promotional support.

**Job Responsibilities Include**:
**Communications Planning and Implementation**
- Contribute in development, updating and implementation of a communication plan
- Establish a strategy to utilize social media effectively and drive traffic to the website
- Ensure activities take place per the communication plan; modify as needed
- Draft annual membership report and seek members
- Website management: add / edit /remove content as needed, ensure all information is up-to-date and align with AHC’s brand identity, blog posts, event updates and picture/video highlights
- Assist in hiring vendors to produce communication and marketing material including video and audios, etc.
- Respond to media inquiries, prepare Executive Director’s presentation speeches, and area’s events presentations

**Marketing and Promotion**
- Design, develop and Implement communication campaigns using a variety of organic and paid acquisition methods including content creation and curation, pay per click campaigns, social media, lead generating campaigns, and performance analysis;
- Manage AHC’s social media platforms (Facebook, X, Instagram, LinkedIn, YouTube and others) including the design and scheduling of daily social media posts;
- Effectively increase AHC’s online presence by monitoring and engaging with external stakeholders through AHC’s social media platforms;
- Analyze online interactions and adjust advertising or communication approaches accordingly;
- Monitor and maintain distribution lists;
- Lead the development and distribution of AHC’s newsletters including designing, scheduling, and compiling resources and sector related information;
- Identify opportunities for enhanced multimedia efforts that will increase engagement and build AHC’s brand awareness;
- Design multimedia content in collaboration with the AHC’s program team members to promote AHC’s programs and capacity building opportunities;
- Create, edit and update multimedia materials to be used by AHC in general communications, print, or within our learning opportunities. Examples of these materials may include:
**Evaluation & Follow Up**
- Evaluate the communication plan annually to account for new developments, goals, policy updates, etc.
- Search Engine Optimization and Social media analysis (i.e. determine which social media platforms are appropriate for the organization as well as which has the greatest reach)

**Who we are looking for?**

We are looking for an innovative individual who enjoys new opportunities and thrives in a fast-paced environment to support our communications initiatives and elevate our brand awareness. Specifically we are looking for someone who can help us Increase brand awareness and name recognition of AHC nationally through various channels, including social media, op-eds, public speaking, etc., and Implement a plan to synthesize AHC’s work to make it clear to key stakeholders, partners, all levels of government leaders, and funders.

If you are a self-starter who takes initiative, have a strong attention to detail, and are a marvel at multitasking then this role may be for you AHC is lookin

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