Junior Marketing Campaign Analyst

2 weeks ago

Ottawa, Canada Oomple Full time

Our top government client on the Oomple Platform is looking for a Junior Marketing Campaign Analyst who will join their team for a 12-month contract.

A Junior Marketing Campaign Analyst will be responsible for developing and deploying measurement frameworks across the entire marketing, with a concentrated focus on demand generation to continuously enhance exporter marketing programs. As an exceptional communicator, you will leverage a consistent measurement framework to share program and customer insights with marketing leaders and team members to inform & enhance marketing performance across the full value stream (data, analysis, insight and action/recommendation). You will manage the ROI framework for marketing, leveraging measures such as ROAS (return on Ad spend), CPA (cost per acquisition) and other metrics demonstrating the impact of marketing.

Please note that this role requires working in one of the company’s office locations 1 time per month (Ottawa, Toronto, Montreal, or Vancouver).

**Top Skills Required**:

- Proficiency in data extraction, measurement and presentation for marketing campaigns
- A confident communicator who will share expertise without prompting - takes ownership
- Understanding of business needs
- Must have or be eligible for Enhanced Reliability Status
- Experience with Denodo Platform, PowerBI, SAS

**Primary Responsibilities**:

- Establishes analytical and measurement framework to continuously enhance marketing programs, customer engagement and experience with the overall goal of increasing the impact of marketing and digital channels.
- Leads monitoring, analysis and evaluation of results of initiatives in order to recommend improvements and measure return on investment.
- Collects data from relevant systems using tools such as Denodo, PBI, and SAS.
- Provides reporting via visually compelling PowerBI dashboards to provide insight and visibility to results.
- Provide consultation to the Demand Generation team on marketing performance and conversion rates to help with data-driven decision-making.
- Leverages tools to evaluate all aspects of digital marketing programs to influence future direction.
- Accelerates analytical marketing expertise as part of an integrated marketing model through sharing results, best practices, processes and internal capabilities.
- Incorporates other research, outside data and evaluation tools to build insight and story, augmenting analytical practice.

Elevate your career in marketing analytics If you're a passionate Junior Marketing Campaign Analyst with expertise in data extraction, measurement, and communication, we invite you to apply

**Job Type**: Temporary
Contract length: 12 months

Expected hours: 37.5 per week

Schedule:

- Day shift

Application question(s):

- How many years of experience do you have working as a Data Analyst conducting analysis for marketing campaigns?
- To ensure compliance with the requirement to be eligible for Enhanced Reliability status, could you please confirm that you have been living in Canada for a minimum period of 5 years?
- Do you have experience using the Denodo Platform, PowerBI, and SAS?

Work Location: Hybrid remote in Ottawa, ON K1A 1K3

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