North America Marketing Lead/campaign Operations

2 weeks ago


Ottawa, Canada Hewlett Packard Enterprise Full time

North America Marketing lead/campaign operations

**_
Job Family Definition:_**

Responsible for driving marketing excellence and performance management efforts to provide operational processes, marketing policies, measurement, analytical model and actionable plan to maximize the return on marketing investment.

May also provide database analytics and operational expertise to drive fact-based strategic and tactical planning, manage and execute marketing programs. Typical responsibilities include managing the marketing investment envelope, identifying business requirements, developing business marketing processes, managing complex marketing programs and campaigns, establishing executive dashboards, scorecard, other measurement tools, and developing infrastructure (such as MRM, CRM, EDW and other data warehouse) as needed to drive close loop marketing. Also responsible for developing and delivering marketing training and professional development and execution to maximize overall marketing productivity and effectiveness.

**_ Management Level Definition:_**

**_ Responsibilities: _**
- Conduct data-driven analysis based on syndicated, primary and secondary market research and customer data.
- Identify data requirements to be able to conduct future analytic studies in a timely and efficient manner given the needs that have arisen from previous studies.
- Provide analyses and interpretations of campaign data and market insights to identify key drivers for Marketing ROI optimization.
- Document and communicate marketing requirements for systems to IT.
- Coordinate operational readiness and product launch activities.
- Reconcile market program spend to the planned budget.
- Drive adoption of common marketing processes and languages.

**_ Education and Experience Required: _**
- BA or BS in Marketing or related field.
- 3+ years marketing and/or operational experience.

**_ Knowledge and Skills: _**
- Working knowledge of marketing principles, practices, tactics and tools.
- High-level knowledge of marketing activities and processes.
- Familiarity with offering category and company offerings/ strategy.
- Strong written/oral and communications and analytical skills.
- Strong interpersonal skills; ability to work as part of a team.
- Ability to interface effectively with multiple levels of the organization and functional disciplines.

**_ Impact/Scope:_**
- Provide market research and customer/market analyses.
- Coordinate market budget.

**_ Complexity:_**
- Moderate - Generally not senior management or partner/customer-facing; limited cross
- functional/cross
- organizational interaction.

**Job**:
Marketing
**Job Level**:
Intermediate

**Hewlett Packard Enterprise is EEO F/M/Protected Veteran/ Individual with Disabilities.**

HPE will comply with all applicable laws related to the use of arrest and conviction records, including the San Francisco Fair Chance Ordinance and similar laws and will consider for employment qualified applicants with criminal histories.



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