Marketing Specialist

6 months ago

Toronto, Canada B+H Architects Full time

**Role Overview**

B+H Architects is seeking a Marketing Specialist for our Toronto Studio. Reporting to the Director, Marketing + Communications, this role will lead and execute a range of Marketing & Communications initiatives with the objective of elevating the awareness and profile of the B+H brand primarily in North America, in support of key services, sectors, and business objectives.

**Key Responsibilities**

**Campaign management and execution**
- Work with Director Marketing & Communications to help shape regional and global Marketing & Communications campaigns and initiatives that align with the firm’s strategic business priorities.

**Copywriting + content development**
- Project case studies
- Biographies for key staff
- Social media content development
- Brochures
- Media materials
- Thought leadership content.
- Presentations (conferences, speaking opportunities, client presentations, etc.)
- Business Development Support - while there is a separate, dedicated BD and Proposals team, contribution to major pursuits will occasionally be required in the form of copywriting and editing.

**Public Relations**
- Liaising with regional PR agency
- Developing media materials
- Campaign management
- Research + reporting

**Digital/Website**
- Website management and oversight
- Execute content updates (case studies, profiles, articles, etc.)
- Ongoing website maintenance, including SEO.

**Event Coordination + Logistics**
- Coordinate client networking events.
- Coordinate thought leadership events (i.e. discussion panels, symposia, etc.)
- Coordinate internal studio events, as appropriate.

**Annual Awards Submissions**
- Plan and maintain annual awards calendar for the Toronto Studio
- Coordinate with team to develop award submission content.

**Annual Conferences**
- Plan and maintain annual global conference calendar for the Toronto Studio
- Coordinate with team to develop conference materials (abstract proposals, presentations, brochures, sales materials etc.)
- Coordinate with team to manage conference submission + registration process.
- Coordinate with team to oversee post-conference reporting process.
- Research - monitor trends and developments relevant to specific markets, sectors and other topics aligned with business goals.
- Participate in regional & global M&BD team meetings & other initiatives, as required.

**Position Requirements**
- 5 - 8 years’ experience
- Exceptional English written and verbal proficiency including copywriting (creative + business) and editing, able to adapt tone, content, and style to the audience at hand.
- Proficiency with Microsoft 365 (Word, PowerPoint, Excel)
- Proficiency working with WordPress backend.
- Social media experience across Facebook, Instagram, LinkedIn platforms including analytics and measurement tools.
- Experience with SEO strategies and processes
- Proficiency with graphics a software an asset (Adobe Creative Suite - Photoshop, InDesign Illustrator)
- Must be highly detail-oriented with a strong drive for results, yet also flexible.
- A self-starter with a positive, team-oriented attitude
- Excellent time management and organizational skills; ability to manage multiple assignments in a deadline-driven environment while maintaining a positive attitude.
- Relevant industry experience preferred.

**Benefit of working at B+H**

People represent our most valued asset. By investing in our employees, we are also investing in the ongoing success of our company. We pride ourselves on offering a comprehensive People First benefits package to promote health and wellness, enhance work/life balance and ensure long-term stability for our employees and their families.
- Hybrid work arrangements with a combination of working in the friendly Toronto Studio and remotely.
- Competitive pay
- A great employer paid Extended Health & Dental Benefit, Life, and AD&D
- Referral bonus program
- Company's perks/discounts (i.e Goodlife, perkopolis etc.)
- You will be exposed to an open, continuous-learning environment where professional development and career progression is encouraged.
- You will work within a dynamic, driven, high-achieving, close-knit, and fun-loving team.
- And lots of fun studio events

**Bold+Human - About Us**

B+H is a global, award-winning consulting and design solutions firm. We leverage the core visualization and integration skills of an architecture and design practice to understand and articulate complex data into trans-formative solutions across a broad spectrum of sectors and services.

Founded on a legacy of over 65 years of creating bold and inspiring spaces for people, B+H provides core architecture, planning, landscape, and interior design services. Today our team includes 400 curious designers, place makers, strategists, storytellers, and creative human beings who believe in embracing change and challenging the status quo to deliver resilient, healthy environments that make positive contributions to their communities and are chara

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