Guided-omni Leads Manager

3 weeks ago


Toronto, Canada The Co-operators Group Limited Full time

Company: CGL

Department: GO Client Experience

Employment Type: Regular Full-Time

Work Model: Hybrid

Language: This role operates in English.

**The Opportunity**:
We are a leading Canadian financial services co-operative committed to being a catalyst for a sustainable and resilient society and our team is essential to deliver on this strategy. That’s why we prioritize our people, to ensure we provide a strong culture and development opportunities which enables our team to thrive and to live our purpose. The best part is that you will work with people that care passionately about you, our clients, and our communities.

The Guided-Omni Leads Manager will be involved on leading End-to-End Sales Funnel Optimization, including creating a framework for lead collection, overseeing product enhancements aligned with the Guided Omni Strategy, collaborating with Business Intelligence on lead prioritization, ensuring timely lead action by the front-line, and implementing sales effectiveness technology across key channels.

**How you will create impact**:

- You will act as Business Lead for Enterprise Leads Collection, Prioritization, and Actioning. This includes setting the vision, articulating requirements, journey mapping, creating wireframes, leading cross-functional delivery teams etc.
- You will support the AVP in strategy development and lead end-to-end sales optimization.
- You develop, maintain, and refine the product roadmap while using customer insights and usability feedback to understand consumer behavior.
- You will collaborate with stakeholders to understand business models, priorities, challenges, and dependencies and ensuring alignment with scope, time, and budget.
- You will develop the product vision and strategy and translating this into product evolution goals, while maintaining an up-to-date view of the competitive landscape and trends.
- You will conduct analysis, creating insights and manages reporting operationally for benefits realization while implementing the best practice for data collection and measurement across the org to support CX programs which drive insights to support growth.
- You will contribute to the business case development activities including cost estimation and benefits projection.

**How you will succeed**:

- You build trusting relationships and provide feedback to enable the successful development of your team and colleagues.
- You foster innovation and continuous improvement with a focus on client experience.
- You facilitate the adoption of change and create a high-performance culture through alignment of your team’s work with organizational goals.
- You successfully convey messages and demonstrate openness to exploring alternative points of view.

**To join our team**:

- You have a Bachelor's degree in Business, Mathematics, Engineering or a related discipline.
- You have 10+ years of experience in a role that involves strategy, product management, analytics, or a closely related field.
- You demonstrate interpersonal skills and the ability to establish effective working relationships with business partners as well as both internal and external stakeholders at various levels at all level.
- You have an excellent understanding of market, client, and industry trends, particularly as it relates to channels and user experiences and leads management.
- You have a strong understanding of journey maps, creation, and presentations of business cases.
- You have a strong knowledge CX Platforms, technologies, data architecture and measurement strategies.

**What you need to know**:

- You are required to have a valid driver’s license and insurance.
- This role involves direct contact with clients and/or service providers in their environment.

**What’s in it for you?**:

- Training and development opportunities to grow your career.
- Flexible work options and paid time off to support your personal and family needs.
- A holistic approach to your well-being, with physical and mental health programs and a supportive workplace culture.
- Paid volunteer days to give back to your community.
- In addition to our competitive salary and incentive programs, eligible employees also benefit from a comprehensive total rewards package including group retirement savings plans, pension and benefits (e.g., health and wellness, dental, disability and life coverage), mental health support and an employee assistance program.



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