Digital Marketing Specialist
2 weeks ago
**Job Brief**
You will be responsible for helping to manage all PPC activities such as new campaign setups, launch, maintenance & optimizations, bringing our clients increased conversions, leads and sales for their businesses.
**Responsibilities**
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages
- Perform ongoing keyword discovery, expansion and optimization
- Research and analyze competitor advertising campaigns
- Work with the development team to ensure PPC best practices
- Various admin / client communication tasks when needed.
**Requirements and Skills**
- Proven SEM experience managing PPC campaigns via Google Ads. Managing 100K+ yearly ad spend is a plus.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Experience with website analytics tools (e.g, Google Analytics/GA4, Google Search Console, Google Tag Manager, Google Data Studio and SEMRush)
- Experience with A/B and multivariate experiments
- Working knowledge of WordPress, HTML, CSS, and JavaScript a plus.
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEM/PPC
- **English language**:above average in both speaking and writing a must
- **French language**: average in speaking and writing a must
**Salary**: $65,000.00-$75,000.00 per year
**Benefits**:
- Dental care
- Extended health care
Schedule:
- 8 hour shift
- Monday to Friday
Application question(s):
- Do you consider yourself above average in English speaking and writing?
- If located in Montreal, are you willing to work from our office space a few times a week?
- Do you consider yourself average in French speaking and writing?
- Can you provide a few case studies that show the favorable results you've achieved with Google Ads, as well as any other PPC platform?
**Experience**:
- Facebook Advertising: 2 years (preferred)
- Bing Ads: 2 years (preferred)
- Google Ads: 5 years (required)
Shift availability:
- Day Shift (required)
Work Location: Hybrid remote in Montréal, QC
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