Marketing Specialist

6 months ago

Toronto, Canada myBlueprint Full time

Join us on our mission to engage every student in their journey from education to career._

**About myBlueprint**

We're creating an active and engaging learning environment for all students, and are excited about what’s next. Come grow your career with us

**About the Opportunity**

Reporting to our Marketing Manager, you will be responsible for supporting our ambitious growth goals in both Canada and the United States. You will design and implement high-impact tactics that will help drive brand awareness, develop messaging that will strongly resonate with teachers and district and school administrators, and leverage key channels that help fill our pipeline with interested leads. You will collaborate with product designers, engineers, and other internal stakeholders to ensure our marketing efforts align with our product offerings and development.

If you are a self-starter, passionate about K-12 education, and keen about working with a small and mighty marketing team, then this role could be the perfect fit for you

**_ What you will do:_**
- Execute on content marketing strategy, including the development of world-class content that has been designed to drive high-quality web traffic from our desired audience
- Ensure that our published content has the foundational elements necessary to drive success (e.g., backlinks, keyword optimization, etc.)
- Develop ways to improve the SpacesEDU website that will make it easier for customers and prospects to find the information they are looking for quickly and easily
- Own and execute on the social media strategy to grow brand awareness and increase community and connection across all relevant platforms
- Leverage LinkedIn Ads and Google Ads to generate new leads and optimize conversion
- Use analytics and reporting tools to identify new opportunities for growth and engagement as well as communicate the ongoing performance of digital marketing efforts
- Create collateral that will support the efforts of our sales and marketing teams (e.g., white papers, customer stories, marketing videos, etc.)
- Execute on events and conference strategy by developing promotional materials, and coordinating with vendors and other stakeholders
- Strategize and support customer marketing initiatives to help delight, retain, and up-sell existing customers
- Create a delightful experience for our community members that also drives product engagement
- Gain a clear understanding of emerging trends in K-12 education in Canada and the United States and leverage that knowledge to make recommendations that will help SpacesEDU continue to gain market share
- Experience working in K-12 education (as an Educator or within the EdTech industry)
- 2-3 years of marketing experience in a fast-paced environment
- Demonstrated experience with website CMS, social media, and GA4
- Exceptional writing skills with demonstrated ability to craft content that drives awareness, education, and conversation of prospects, customers and the industry
- Strong skills in creative thinking, communication, time management, prioritization, and attention to detail
- Ability to work independently and as part of a small team

**Bonus points for**:

- Knowledge of HubSpot, Salesforce, WordPress, and Hootsuite
- Previous experience managing freelancers and external contributors
- Design skills to support the creation of marketing collateral and website updates
- Prior experience with maintaining marketing tech stack

**Our Team**

Our team is full of talented and purpose-driven people who are dedicated to making an impact in the education technology industry. We are incredibly proud of the work we do and we care **_a lot _**about the students and educator partners that we work with. The core values we live by are: _we take ownership, we make each other better, we invest in constant improvement, we embrace the adventure, we prioritize communication, _and _we want to be here_

**_ Benefits & Perks_**
- Competitive compensation
- Comprehensive health and dental coverage plus a health/wellness spending account
- Flexible vacation days plus paid time off between Christmas to New Year, with additional vacation days earned annually
- Quarterly Wellness days throughout the year to rest, relax, and take care of your mental health and well-being
- Personal learning and development fund of up to $1,000 per year
- Growth opportunities
- Flexible working arrangements
- Monthly in-office days to connect and collaborate
- Employee-led committees and team events

**_ Hybrid Work Environment_**

We will work with each employee to ensure they receive the required equipment needed to work comfortably and productively from home - they will just need a stable internet connection.

Please note that while our team works remotely _majority _of the time, local employees are expected to work in our office (located in Downtown Toronto) at least once or twice a month for our recurring in-office days. The exact dates are determined by each depart

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