Chief Marketing Officer

6 days ago

Kingston, Canada Hayabusa Fightwear Inc. Full time

**Company Overview**

Hayabusa is a global leader in designing and manufacturing cutting-edge equipment and technical apparel for the combat industry. Renowned for our unwavering commitment to quality, innovation, and precision, Hayabusa stands out for its dedication to delivering superior products that meet the highest standards of functionality and detail.

As a dynamic and rapidly growing company, Hayabusa offers abundant opportunities for personal and professional growth. Our success is driven by a team of creative, intelligent, and enthusiastic individuals who are dedicated to excellence and bring their best to work every day. We pride ourselves on providing a work environment where every team member can make a significant impact and enjoy a competitive total compensation package.

At Hayabusa, we value uncompromising honesty, respect, and passion. If you are looking for a place where your talents can thrive and where you can be part of a forward-thinking team, we want to hear from you. Join us and be a part of our journey to shape the future of the combat industry.

As the Chief Marketing Officer at Hayabusa, you will spearhead our global marketing strategy to drive brand growth and market leadership. You will oversee the development and execution of comprehensive marketing plans, leveraging data-driven insights to enhance brand visibility and customer engagement. Your role involves supporting talented diverse teams, collaborating with product development and sales departments, and spearheading initiatives that resonate with our target audience. With a focus on innovation and strategic thinking, you will play a crucial role in shaping our brand's future and ensuring its prominence in the competitive landscape.

**Responsibilities and Accountabilities**
- Strategic Planning: Develop and execute comprehensive global marketing strategies that align with Hayabusa's vision and growth objectives.
- Brand Management: Oversee the creation and maintenance of a strong, cohesive brand identity across all marketing channels and touchpoints.
- Campaign Development: Lead the design, implementation, and optimization of multi-channel marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.
- Market Research: Conduct thorough market research and analysis to identify trends, opportunities, and competitive insights to inform strategic decisions.
- Team Leadership: Manage, mentor, and develop a high-performing marketing team, fostering a collaborative and results-oriented environment.
- Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing investments.
- Partnerships and Collaborations: Establish and nurture relationships with key industry partners, influencers, and media to enhance brand presence and drive strategic initiatives.
- Performance Metrics: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing efforts, making data-driven adjustments as needed.
- Product Launches: Coordinate with product development and sales teams to plan and execute successful product launches and promotional events.
- Customer Engagement: Develop and implement strategies to enhance customer engagement, satisfaction, and loyalty through targeted communication and experiential marketing initiatives.

**Professional/Technical Competencies**:

- Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field.
- Master’s Degree (preferred), such as an MBA with a focus on Marketing or Strategic Management, or a Master’s in Marketing.
- Strategic Vision Ability to develop and execute long-term marketing strategies that align with business objectives and drive growth.
- Brand Management: Expertise in building and maintaining a strong brand identity and positioning in competitive markets.
- Campaign Management. Proficiency in designing, implementing, and optimizing multi-channel marketing campaigns.
- Market Analysis: Strong skills in conducting market research, analyzing trends, and deriving actionable insights.
- Leadership: Experience in leading and mentoring a diverse marketing team, with a focus on fostering collaboration and high performance.
- Budgeting and Financial Acumen: Competence in developing and managing marketing budgets, ensuring effective allocation of resources.
- Data-Driven Decision Making: Ability to interpret marketing metrics and performance data to make informed decisions and optimize strategies.
- Partnership Development: Skill in establishing and managing relationships with industry partners, influencers, and media.
- Product Marketing: Experience in planning and executing product launches and promotional events, with a focus on market impact.
- Customer Engagement: Knowledge of strategies to enhance customer engagement, satisfaction, and loyalty.
- Communication Skills: Strong verbal and written communication skills, with the ability to con

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