Marketing Manager, Td Insurance, One Td

1 week ago

Toronto, Canada TD Bank Full time

404007BR

Marketing

Toronto, ON

March 27, 2023

Company Overview

Department Overview

The Integrated Marketing Planning team partners with our business units, channels and marketing specialists to design world class marketing strategies and campaigns that drive shareholder value and customer loyalty. Our team acts as leaders on all aspects of marketing, influencing the business strategy, while ensuring TD brand is protected and delivered in the customer experience. As part of Marketing, the Integrated Marketing Planning team operates in a Flexible Hybrid return to office model.

**Job Description**:
Reporting to Barbara MacLeod, Senior Group Marketing Manager, the Manager, TD Insurance, One TD, acts as a highly seasoned professional within their own area of specialty, leading cross-functional projects, and manages the development and execution of marketing plans and programs by designing and delivering marketing solutions consistent with TD’s marketing standards and strategies.
- Marketing Strategies and Plans: Understand market and growth drivers, develop a vision of market, channel, and segment potential, help to develop value propositions and proof points that further our competitive advantage, and translate business strategies into marketing plans.
- Deliver and Monitor Results: Ensure stated objectives are delivered on plan and analyzes past results and makes recommendations to maximize ROI. Evaluate effectiveness of in market activity and effectively communicate the results
- Build and Protect the Brand: Ensure campaigns support the brand and are designed for a positive customer experience. Understand customer journeys and supports the business to deliver the brand through customer experience.
- Analysis and Problem Solving: Use critical thinking to exercise judgement and identify the problem to solve, engage stakeholders from different groups to gather data and draw insights from it. Leverage data combined with judgment and intuition to make recommendations and drive action.
- Influencing and relationship management: Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal teams to deliver effective marketing programs.
- Budget and Project Management: Manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Lead multi-functional teams and agency partners through the project. Track and manage budget against plan, meeting all financial reporting requirements.

**Requirements**:

- Undergraduate degree or relevant professional certifications, designations, or equivalent required
- 7+ years relevant experience
- A self-motivator with excellent organizational and communications skills to influence, prioritize and multi-task in a collaborative or independent setting
- Advanced knowledge of multiple marketing principles and disciplines, strategy development, consulting principles, lines of businesses supported, and product/customer markets and proven ability to drive business results
- Experienced in relationship management, work collaboratively and build relationships across teams and functions including agency and internal partners

Hours

37.5

Inclusiveness

At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodation), please let us know and we will work with you to meet your needs.

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