Brand Manager

2 weeks ago

Mississauga, Canada Abbott Laboratories Full time

**About Abbott**

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

**Working at Abbott**

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

**The Opportunity**

This position works out of our Mississauga location in the Abbott Diabetes Care Division. The HCP Brand Manager - Specialists is responsible for developing, executing and tracking all marketing plans targeted to specialists/endocrinologists. This includes omni-channel marketing such as digital, social and print, and all programs, tools and materials for the sales team. We’re focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology.

**What You’ll Do**

Financial Planning and Reporting
- Provide monthly analysis of key programs and initiatives.
- Assist in the development of ADC Plan and Update cycles.

Marketing Planning and Execution
- Development of annual Marketing Plan for area of responsibility
- Assist with annual ADC marketing plan as required.
- Identify and develop any and all programs and tactics required to achieve financial objectives.
- Manage various external agencies to deliver marketing programs and promotional materials on-time and on-budget.
- Effectively work with Salesteam to ensure successful implementation and execution of programs and tactics.

Market Research
- Assist in identification and analysis of HCP market research needs.
- Analysis and interpretation of market data and insights (IMS, RxDynamics, other external and internal reports).

New Product Launches
- Support product management team with as needed with product launches.

New & Existing Channel Development
- Traditional HCP channel (specialists/endocrinologists)
- Remote detailing, digital and social media channels

**Required Qualifications**
- Bachelor’s Degree
- Minimum of 5 to 8 years' experience in medical devices, pharmaceutical, diagnostics or diabetes
- 3-5 years pharmaceutical, diagnostics or diabetes
- This person should be an experienced marketer with a proven track record in developing marketing plans that deliver on financial objectives. They should have a working knowledge of the Canadian diabetes and healthcare markets and the ability to effectively interface with the sales team, external and internal customers. In addition, they must possess the ability to anticipate market changes, input on product strategy and develop and implement marketing programs that drive business objectives. Last, they will have strong administrative and communication skills a proven ability to meet project deadlines.

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

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