Marketing Brand Manager

3 weeks ago

Mississauga, Canada Campbell Soup Company Full time

Imagine...working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

We have an exciting opportunity in our Retail Marketing Function on our Snacks Team as Brand Manager-Goldfish. This role is based out of our Mississauga Head Office location (60% in-office, 40% remote) and plays a key role in leading the development, planning, and implementation of leading iconic national brands, identifying consumer and customer insights to develop and execute marketing strategies and set the brand path for future success.

Specific accountabilities of this role:
Business Management
- Manages brand business, continually analyzing business performance to drive insights and actions to inform demand, brand strategies and contingency plans to achieve financial and marketplace targets
- Responsible for key elements of the Integrated Business Planning Process, including ownership of demand forecast, consumption review and opportunity/risk summary

Integrated Marketing Communications (IMC)
- Responsible for the development and communication of IMC brief, securing alignment from Director of Marketing and agency partners (Creative, Media, Shopper, Public Relations, etc )
- Leads the IMC process to ensure key milestones are met, including feedback management, while fostering a collaborative relationship with agency partners
- Develops and shares recommendations (on brand positioning, creative, activations) with the Director/Vice President of marketing and agency partners

Team Engagement & Development
- This role will have 1 direct report and will contribute to building an overall inclusive and diverse environment for team members
- Regularly mentor/coach new employees and assistant brand managers to help them build the skills they need to perform well and hit functional targets.
- Participate and/or lead various organizational projects/initiatives with cross functional partners, as self-development and training opportunities

Innovation & Strategic Brand Planning
- Leverages consumer, brand and business insights to develop brand innovation strategy and related product opportunities
- Collaborates with Research & Development (R&D), US and Insights to generate concepts that fill 1-3-year innovation pipeline, ensuring sufficiency
- Builds and presents business cases, gaining stakeholder alignment through internal stage gate process
- Leads and actively collaborates with the cross-functional team during product development and commercialization to champion consumer needs and remove project barriers
- Owns development of brand situation assessment, 3-year strategy and annual operating plan, gaining leadership buy-in
- Curates’ data to identify market opportunities/issues to drive insights to inform the strategic brand plans and actions required to achieve business goals

Job Specifications
- Bachelor’s degree in business or related field; 4+ years of Consumer Goods Packaging Experience.
- Strong communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels
- Ability to be strategic with a view towards the long-term business needs.
- A willingness not only to learn but to teach and bring fresh thinking to the team as we seek to continually improve our knowledge, skills, and processes in the dynamic and competitive food industry.
- A strong attention to detail and the ability to coordinate and manage multiple tasks.
- Enthusiasm for marketing, curiosity for the consumer & passion for the brand.
- Experience with Microsoft Office, Nielsen and or IRI Unify, SPINS.
- Ability to effectively prioritize and execute tasks within tight timeframes and deadlines in a dynamic working environment
- Strong analytical skills and business/financial acumen - ability to develop a perspective and tell a clear story with data.

Why choose Campbell’s for your next opportunity?

GREAT PEOPLE: We take our work seriously, but we also celebrate, laugh, and have fun. We are stronger together when we are open, honest, and, above all, real. You are not just a number here, you’ll be a direct contributor to the company’s success and your voice will be heard.

HYBRID and FLEXIBLE WORK /PERSONAL TIME OFF: Employees enjoy a combination of in-office and remote working arrangements, personal days, vacation programs and office closure during the Christmas break.

COMPETITIVE COMPENSATION: We offer a competitive base salary + bonus potential at every level in the organization. We also provide

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