National Marketing
4 weeks ago
Working in a hybrid office environment, work from home will be negotiable. Marketing Communications team based out of Toronto._
We offer a competitive, comprehensive compensation/benefits package, a flexible working environment, and an opportunity to grow with our organization. Competitive employee health and dental benefits including EAP, Flex save spending top-up, and Workopolis. Two weeks’ vacation, plus all statutory and Jewish holidays for which the office is closed. We close early on Friday afternoons and have summer hours for five weeks during the summer closing on Fridays.
**Compensation**:
$55,000 - $65,000
**Responsibilities**:
- Help with the creation of marketing materials, content for ORAH donor magazine, website updates, e-blasts and e-newsletters, brochures, annual impact report, all other marketing and donor collateral, and maintaining social media platforms. Includes creative storytelling, proofreading, and copywriting.
- Contribute to the development of and implement marketing communication strategies, ensuring that CHW’s strategic goals are aligned across all platforms and distribution channels.
- Oversee and maintain corporate branding guidelines to ensure that all print, web, and display materials appropriately convey the CHW visual brand.
- Coordinate the marketing and communications calendar, to ensure all deliverables are on schedule.
- Create captivating content for social media and manage social media platforms and regular upkeep associated with the accounts (Facebook, Instagram, LinkedIn, TikTok, etc.).
- Responsible for social media engagement and growth.
- Manage the CHW digital and print advertisement purchases and track analytics to ensure that they achieve goals and objectives.
- Strategize, create, and analyze Google AdWords.
- Create quarterly social media reports and report on performance and growth.
- Assist with the collection and processing of data analytics (Google Analytics, etc.).
- Participate in weekly team meetings (via ZOOM).
- Opportunity to take on a more creative role involving some design and basic video editing.
- Scan the media marketplace to keep up-to-date on the latest media trends.
- Proactively seek media coverage for newsworthy initiatives. Help develop press releases and news updates. Help develop media contacts.
- Distribute specifications to print vendors for tender or quoting purposes.
- Track vendor invoices and ensure finance team has information for payment.
- Attend local CHW events in the GTA to photograph/video for social media (approx. one per month.).
- Perform other duties as assigned.
**Qualifications**:
- Minimum 3 years of experience in a marketing role with demonstrated success, skills, knowledge, and experience in the execution of marketing and communications strategies.
- Undergraduate degree in a relevant field.
- Proficiency in Adobe Creative Cloud (InDesign and Photoshop); CANVA.
- Experience with social media and digital marketing.
- Excellent oral and written communication skills, attention to detail, experience with creative writing, proofreading, and copyediting.
- Experience with CMS (WordPress).
- Must be a team player with proven ability to work well within diverse groups including staff teams and with engaged volunteers.
- High level of computer literacy including proficiency in MS Office.
- Experience with Luminate Online is considered an asset.
- Video editing capabilities are considered an asset.
- Independent self-starter capable of handling multiple projects and competing priorities under tight deadlines and ability to work in a deadline-driven environment.
- Experience developing, managing, and implementing strategic marketing and communications plans.
- Interest in the non-profit sector and fundraising.
- Access to and use of a car is required occasionally.
**About Company** Canadian Hadassah-WIZO (CHW) **is a Zionist based organization with a vibrant 100-year history. We are a non-political, non-partisan, national network of dedicated volunteers and professionals who strongly believe that excellence and advancement of education, healthcare, and social services transcends politics, religion, and national boundaries in Israel and Canada. We are passionate about what we do, we support each other, and we work together as a team to meet our goals and succeed.
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