Audience Development Lead, Creator Growth

3 months ago

Vancouver, Canada BroadbandTV Corp. Full time

BBTV is a media-tech company advancing the world through the creation, distribution, management and monetization of content. BBTV provides end-to-end solutions to content owners including proprietary tech, leading services and enhanced distribution & monetization. We have built proprietary VISO technologies leveraging machine learning, digital signal processing and big data to power our platform and ecosystem. Our key revenue streams represent the most relevant and scalable opportunities for monetization of digital IP across advertising, SaaS/content management, mobile apps and other revenue streams. BBTV is the second largest video property worldwide in terms of unique viewers following only Google, reaching tens of billions of monthly impressions.

BBTV is adding an Audience Development Lead to the Creator Growth team. This role will be responsible for maintaining and developing strong and lasting relationships with some of our growing YouTube content partners.

We are looking for an individual who is strategic, creative, organized, and professional. This role requires an in-depth understanding of YouTube analytics and other social media platforms.

**Responsibilities**:
- Oversee and support the Channel & Audience Growth function, which includes:
- Supporting a high-performing team with partner sessions, development opportunities and training-
- Supporting department management with the development of team goals and KPIs in alignment with departmental goals-
- Be the go-to-resource for team members; providing direction, guidance, sharing knowledge and resources to positively mentor and motivate.-
- Representing and championing the Channel & Audience Growth function across the company-
- Owning the delivery and continuous development of the Channel & Audience Growth program-
- Act as a Subject Matter Expert and collaborate across departments (e.g., VIP Talent Management, Music) on value-adds and program development to better support our partners and generate additional revenue streams- Platform / Subject Matter expert for YouTube, TikTok. Snapchat & Meta.- Provide ongoing social platform growth strategies to creators (e.g., programming, channel optimization, analytics, monetization) to help grow their audience and increase engagement- Develop strong, professional relationships with BBTV's creators while providing them exceptional one-on-one consultation, guidance and services regarding BBTV's offerings and relevant social platform- Individually, and in collaboration with others, reports on metrics relevant to the Channel & Audience Growth program- Collaborate with the Creator Growth team to review prospect channels and provide insights to support the sales cycle- Respond to questions and concerns regarding BBTV's products and services, YouTube and other social platform copyright and community guidelines, and the YouTube and other social platforms themselves in a highly responsive and attentive style- Organize and administer educational webinar- Collaborate with the Research & Development team on product development to maximize the value of products offered- Collaborate with management to update Channel & Audience Growth related program initiatives, documentation and processes to ensure the department is operating as efficiently as possible
- Remain up-to-date on YouTube and other social platform updates and trends in the online video space

**Requirements**:
- In-depth knowledge of YouTube Analytics and optimization- Meticulous and proven attention to detail- Highly organized- Ability to multi-task to meet tight deadlines- Experience with data analysis and reporting proficiency- Ability to thrive in a fast-paced, challenging, and demanding environment- A positive mindset and sense of humour

**Why BBTV**:
At BBTV, our team is everything. We offer competitive compensation packages, flexible hours and operate on a horizontal management structure that rewards creativity and values transparency.

From our commitment to giving back (support for everyone to volunteer with a charitable or community initiative), our culture committee (social events, team-building, diversity and inclusion), and our support for personal and career development through our learning & development program, we’re not your typical 9-5 gig.

BBTV is an Equal Opportunity Employer. Our goal is to foster a diverse workforce that is representative, at all job levels, of the individuals we serve and to provide employees with a meaningful and inclusive work environment, free of discrimination and harassment.

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