Account Executive

3 weeks ago

Whitby, Canada Lamar Transit Advertising Canada Ltd Full time

_**DURHAM REGION ACCOUNT EXECUTIVE**_

**Position Purpose**: The purpose of the Sales Account Executive position is to meet and exceed sales projections by selling transit & shelter advertising to qualified advertisers using professional sales techniques (i.e. being well spoken, professional appearance, etc.) It is important to develop relationships with local businesses, acquire new advertisers, and maintain existing accounts. This includes prospecting new clients for business, making sales presentations, negotiating rates, closing deals, and providing customer service during and after the sale. Additionally, this position coordinates with other departments to ensure products and services are delivered by scheduled deadlines, including collections.

**Essential Functions and Responsibilities**
- Meet and exceed sales objectives by promoting and selling transit advertising through a relationship-based approach. Personally contact and secures new business accounts/customers through presenting products to existing/potential customers and assisting them in selecting services best suited to their needs. Identify potential growth areas and open new accounts. Increase Lamar's market share.
- Establish, develop and maintain business relationships with current customers and prospective customers in the assigned territory to generate new business for the organization's products daily.
- Maintain and grow a personal account list. This involves making telephone calls and in-person visits and presentations to existing and prospective customers weekly.
- Meet and exceed monthly, quarterly and annual sales projections.
- Meet and exceed weekly performance and pacing metrics.
- Create lead generation sources for developing prospective customers.
- Develop clear and effective written proposals/quotations for current and prospective customers.
- Coordinate sales effort with marketing, sales management, accounting, and operations groups to ensure timely implementation of advertising campaigns while providing a superior customer experience through the sales process. -Share pipeline report, appointment calendar and proposal updates with manager weekly.
- Plan and organize personal sales strategy by maximizing the return on time investment.
- Maintain open communication with management related to customer needs, problems, interests, competitive activities, and potential for new products and services.
- Attendance is an essential function of the job. Attendance in weekly/monthly meetings is required.

**Knowledge, Skill, and Ability Requirements**
- Proven track record of sales-based relationships with local advertising clients and agencies preferred.
- Ability to competitively sell against other forms of advertising to include TV, radio, digital and OOH.
- Excellent written, verbal and listening skills as well as Word, Excel, and general computer proficiency.
- Ability to make oral presentations to provide information or explain products and services.
- Skill in speaking with persons of various social, cultural, economic, and educational backgrounds.
- Working knowledge of personal computers, including Microsoft Office Suite.
- Persuasive selling skills with the ability to work with a high level of urgency while maintaining a strong focus on customer services.
- Skill in writing grammatically correct business correspondence.
- Ability to perform effectively under fluctuating workloads.
- Skill in selling or promoting outdoor advertisements.
- Skill in establishing rapport and gaining the trust of others.
- Ability to establish and maintain cooperative working relationships.
- Ability to meet a sales quota.
- Working knowledge of general sales techniques.
- Ability to cold call businesses.
- Ability to be intrinsically motivated to succeed and withstand rejection.
- Skill in working independently and following through on assignments with mínimal direction.

**Education and Experience Requirements**
- High School Diploma or Equivalent is required.
- 3 years of successful business to business sales experience required.
- Advertising/media sales experience preferred.
- Post secondary education is preferred.
- Valid Driver’s License required.

**Physical Demands and Work Environment**
- The primary work environment for this position is a combination of an office environment and work in the field making sales calls and servicing existing accounts.
- The physical demands for this position include light lifting, seeing (with a focus on reading, color distinction, acuity, depth perception, and peripheral vision), sitting less than 50% of the time, standing, talking, turning, and walking.
- Nights spent away from home traveling are less than 10%

**Job Types**: Full-time, Permanent

**Salary**: $45,000.00-$65,000.00 per year

**Benefits**:

- Automobile allowance
- Company events
- Dental care
- Employee stock purchase plan
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Wor

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