Manager, Digital Media

2 months ago

Vancouver, Canada Cardinal Path Full time

Company Description

Merkle | Cardinal Path, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding, and outcomes that create a competitive advantage for our clients. We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Merkle | Cardinal Path's mission is: To Know, To Share, To be our Partners' competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do. Merkle | Cardinal Path is driving Merkle's global Google Marketing Platform relationship, and we are creating new positions to develop client-side transformation strategies.

**Job Description**:
"Remote Opportunity"

We are looking for a Digital Media Manager to partner with our diverse clients to manage the Google Marketing Platform activation strategy, client growth and retention.

This role is an opportunity for a driven, passionate, and innovative consultant to shape Merkle | Cardinal Path’s service offering and approach to Digital Media and client growth strategy. We are obsessed with leveraging data, analytics, and our knowledge of technology to create highly effective and efficient media activation strategies.

**Responsibilities**:

- Contribute to the Digital Media team at Merkle | Cardinal Path where we develop product, go to market strategy and client value propositions leveraging the expertise of the organization.
- Take a consultative approach to partner with the client and be the main point of contact for media programs and projects for clients.
- Provide direction to Digital Media Consultants to manage media tagging, trafficking, delivery, and campaign optimization within DV360, CM360, and SA360. Hands-on support may be required but will be limited.
- Support sales and customer success teams with client discovery calls and pitches.
- Partner with technology implementation leads to ensure the Google Marketing Platform is configured correctly (DV360, CM360, SA360, GA360, Optimize, etc).
- Evaluate the client’s approach to data, activation, technology, and delivery process and identify opportunities for evolving the platform to improve operational efficiency.
- Contribute to the development and execution of scalable departmental processes.

**Qualifications**:
**Relevant Experience**:

- Develop digital media activation plan which includes, targeting, creative, and analytics strategies for Display, Video, Social, and Search campaigns.
- Responsible for media client onboarding, creation of digital media strategies, translation of that strategy into a results-based plan, campaign briefs, and providing ongoing updates to the client.

**Qualifications**:

- 7-10 years of digital media experience, including implementing, managing, and optimizing campaigns.
- Hands-on DV360 and if not DV360 at least programmatic experience in another platform (The Trade Desk, Stack Adapt, Amazon Marketing Cloud). DV360 experience strongly preferred.
- Experience with Google Marketing Platform for media activation (DV360, CM360, SA360) and enterprise analytics platform (GA360, Adobe Analytics)
- Product certifications are preferred (We will help you obtain the required certificates if you don’t have them).
- Ability to work with both technical and non-technical teams/clients to align on client media strategy and translate into the technical media execution.
- Excellent storytelling, presentation, and communication skills.
- Agency or client-side experience running digital media campaigns is preferred.
- A degree in marketing, communications, technology, computer science, analytics, or related fields is preferred.

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