Marketing Specialist
3 weeks ago
**Marketing Specialist**
- **Management of Xiaohongshu and Video Account**:
- **Content Planning and Topic Selection**: Based on market demand and the characteristics of the target audience, plan attention-grabbing content themes for Xiaohongshu and Video Account. Ensure the content is creative, highly shareable, and enhances user engagement.
- **Xiaohongshu Group Operation Management**: Establish and maintain Xiaohongshu groups, regularly organize topic discussions, Q&A sessions, and resource sharing activities to activate group dynamics and increase user retention.
- **Video Shooting and Production**:
- Design scripts and scenes based on content requirements, clarify the shooting process and theme objectives.
- Take full responsibility for video shooting, editing, special effects processing, and sound effects addition to ensure the video quality is professional and aligns with the platform's tone.
- Coordinate Xiao Su Teacher’s Schedule: Communicate in advance and arrange shooting times for Xiao Su Teacher, coordinate venues, equipment, and personnel, ensuring the shooting is completed smoothly and efficiently.
- **Text and Image Creation**: Write eye-catching titles, descriptions, and relevant copy, paired with well-designed images to enhance the visual appeal of the overall content.
- **Collecting and Pushing Potential Customer Information**: Filter potential customer information through interactions in Xiaohongshu and Video Account comment sections, private messages, and data analysis. Timely organize and forward this information to the sales team for follow-up.
- **WeChat Official Account Management**:
- **Article Content Direction Planning**: Plan the content direction of WeChat official account articles based on brand positioning and the needs of the target audience, including lecture previews, educational topics, user stories, and event summaries. Ensure the content is practical and accurate.
- **Article Editing and Publishing**: Write high-quality original articles, paired with well-designed images and clear layouts to provide an excellent reading experience and enhance sharing rates.
- **Event Promotion Integration**: Design special posts for online and offline events to attract attention and engagement.
职位类型:全职, 兼职
薪资: $18.00至$25.00(每小时 )
预计小时数:每周 20 - 40
Work Location: 现场办公
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