Digital Marketing Specialist

1 month ago


Next Job, Canada ISMART RECRUIT Full time

OBJECTIVE OF POSITION

Technical Skills

Search engine optimization (SEO) - advanced knowledge of SEO - the ability to create & effectively manage organic search campaigns.
Pay-per-click Advertising (PPC) - deliver profitable PPC campaigns across Google ads & paid social advertising.
Conversion Rate Optimization (CRO) - utilize CRO to optimize marketing funnels & improve landing page conversion rates.
Data Analysis - able to measure, analyze, and report on campaign performance. Ability to dissect results & make data-driven decisions.
- nurturing content. Experience with Salesforce CRM is an asset.
Social Media Marketing - growing high-quality followers and building engagement across four main social channels: Facebook, Instagram, Twitter, and LinkedIn
Content Marketing - the ability to create content that is on brand, memorable, useful, and drives genuine engagement from interested audiences.
Digital PR - able to increase online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status & brand exposure online.
Website CMS - skilled in managing a CMS such as WordPress or WebFlow.
HTML & CSS (asset) - make website changes, customize & perform content experiments and design landing pagACCOUNTABILITIE

Create and Execute Digital Marketing Campaigns

Develop and execute digital strategy for Durabuilt.
Responsible for planning, building, and implementing campaigns across multiple channels and platforms.

Ad

Copywriting & Content Creation

Perform ad copywriting and content creation to support online marketing campaigns.

Develop Visual Assets for Digital Campaigns

Ability to build out landing pages and update content on the website.
Understanding of CMS systems and ability to perform technical website optimization.
Monitor & Optimize Marketing Campaigns

Use data analytic software tools like Google Analytics to understand how web traffic is being generated and identify opportunities to advance business goals (i.e., increasing conversions or brand awareness).
Use visual design skills in combination with conversion rate optimization (CRO) to improve the performance of landing pages and drive conversions.
Communicating Results to Leadership

Prepare reports, dashboards, or presentations to demonstrate the results of your work.
Analyze campaign outcomes and show a positive return on investment from digital channels.
Responsible for meeting specific KPI targets, such as total conversions, total leads generated, etc.
EDUCATION / CERTIFICATION

Degree in Digital Marketing, Marketing, Graphic Design, Communication, Business, or other.
Additional certifications are an asset.

EXPERIENCE / CAPABILITIES

A minimum of 4 years’ experience in a Digital Marketing role.

SEND US YOUR RESUME

JOB TYPE

Work Day:Full Time

Employment type:Permanent Job

Salary:Negotiable

JOB REQUIREMENTS

Minimal experience:Unspecified



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