Marketing Content Manager

4 weeks ago

North York, Canada Farber Full time

**Company Information**
Farber Debt Solutions is one of Canada's longstanding and most respected debt solution providers. For over 40 years we have helped Canadians to take control of their debt, reclaim their self-confidence, and own their financial future. As a trusted partner, we empathize with the toll debt can have on people both financially and mentally.

Established in 1979, Farber has over 200+** **employees in over 90 offices across Eastern and Western Canada, having helped over 100,000 Canadians get out of debt. Now we’re embarking on our next stage of significant growth. To do that, we need experienced, energized, empathetic, and agile team members to play critical roles in helping us reach our ambitious goals so we can better serve Canadians in need.

**Position Summary**

We are currently seeking an experienced Marketing Content Manager to join our Sheppard office in North York. This is a hybrid role with the flexibility to work from home and the office.

**Responsibilities**

Content Strategy Development:

- Developing and implementing a comprehensive content strategy aligned with the overall marketing goals and objectives of the organization. This involves identifying target audiences, content themes, channels, and formats to effectively engage and convert prospects.

Content Creation and Curation:
Content Calendar Management:

- Planning and maintaining a content calendar to ensure a consistent publishing schedule and alignment with key marketing initiatives.

Content Distribution and Promotion:
Performance Tracking and Analysis:

- Monitoring and analyzing the performance of content marketing efforts using key metrics such as traffic, engagement, conversions, and ROI. This involves leveraging analytics tools to gain insights into audience behavior, content effectiveness, and opportunities for optimization.

Content Collaboration and Coordination:

- Collaborating with cross-functional teams, inclusive of external agency partners and freelancers, to ensure alignment and integration of content initiatives with broader marketing campaigns and initiatives. This involves effective communication and coordination to leverage resources and expertise across the organization.

Budget Management:

- Managing the content marketing budget effectively to allocate resources efficiently and maximize return on investment. This includes budget planning, tracking expenses, and optimizing spending across content creation, distribution, and promotion activities.

Stay Current with Industry Trends:

- Staying updated on industry trends, best practices, and emerging technologies in content marketing to drive innovation and continuous improvement.

**Education**:

- Minimum post-secondary diploma or degree

**Qualifications/Experience**:
You will leverage your 5+ years’ experience in aligning content creation and optimization efforts with SEO best practices, maximizing success in increased traffic, engagement, and conversion rates.

Has advanced MS Office skills (Word, Excel, PowerPoint, Outlook) as well as GA4, Sprout Social, and WordPress.

Enthusiasm
- You are an enthusiastic marketer who is knowledgeable on the evolving consumer, industry, and behavioural trends to drive best-in-class Content Marketing strategies and tactics.

Curiosity
- You have proven experience in evaluating existing content and content structures and recommend ways to increase effectiveness. You naturally gravitate to test and learn new ideas, messaging, and tactics to increase KPIs.

Determination
- You have great initiative, persistence and drive to proactively foster teamwork and improve collaboration, ensuring adoption and engagement along the journey.

Communicator
- An exceptional communicator, both written and oral, confidently, and cohesively presenting to internal audiences and building relationships at all levels of management.

Agility
- A self-starter with a highly adaptive demeanor who can successfully work in a virtual environment with the ability to juggle multiple projects & deadlines gracefully and translate a high volume of complex information into action plans for our various audiences, adapting quickly to feedback, delays, new information, or change in scope.

Advocacy
- A brand champion that takes great pride ensuring that the client and brand strategy is our driving force in meeting our objectives.

Data-driven
- You have an analytical mindset, that maps user journeys/experiences to unpack customers’ content needs, while gaining a deep understanding of audience segments that will advise activation strategies and guide highly targeted messaging.

Strategic
- A strategic thinker that’s metric driven with a curious and creative mindset that embraces data, industry knowledge and best-in-class benchmarks to help inform recommendations and optimization plans.

Empathy
- It is a bonus, if you have experience working in the consumer finance category with insights into the challenges Canadians face with financial lite

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