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Marketing Manager

4 months ago

Edmonton, Canada Consolidated Gypsum Supply Ltd Full time

**COMPANY OVERVIEW**:
Founded in 1977, Consolidated Gypsum is a building distribution company operating in six (6) locations across Alberta and Saskatchewan. Distributing over 2500 building products to contractors across western Canada, fourty plus years has earned us a solid reputation for keeping in sync with marketplace growth and demands.

**PLEASE REVIEW OUR WEBSITE, **where you can learn all about our company.

**POSITION OVERVIEW**:
Reporting to the President, the Marketing Manager strives to create an environment where marketing and communication seamlessly interacts with all associates, departments, and branches as well as maintains brand status within the external market. Their primary role is to align external and internal communications with the sales team, Strategic Plan, Vision, and Mission, including web presence, digital delivery, inbound marketing, CRM, customer insight, and product campaigns.

This position is a part time (24-35 hours per week) position located in our Head Office in Edmonton, AB. Remote work is not available as a physical presence is required.

**DUTIES**:
**Strategy**
- Create and carry out a Marketing Communications Plan which includes an objective and tasks to ensure we are measuring the effectiveness of our communications
- Ensure completion and implementation of strategic goals

**Marketing**
- Content creation for Inbound Marketing Pilot including planning, writing, editing, staging, and promoting online content
- Coordination of branding and advertising
- CRM Project Specialist
- Create content, publish and manage all social media using Wordpress, Photoshop, InDesign, Illustrator, Mailchip, Capsuel, Xero, Wrinke, Trello and Unbounce
- Setup and Management on Google, Facebook and other advertising campaigns (Web and Print)
- Track, analyze and interpret metrics and create reports, presenting to senior management
- Review branding, positioning of the company to ensure impact and awareness
- Additional responsibilities include eBusiness Development, including website maintenance, and online presence reputation management and creation
- Support the sales function by increasing awareness and consideration for the new product or service commercialization.
- Provide marketing and event coverage as necessary.

**Communications**
- Newsletter creation and distribution

**QUALIFICATIONS**:

- Diploma or Degree in Marketing or equivalent program
- Experience in blogging, social media, and inbound marketing
- Experience in content creation (both web and print)
- Project management experience
- Computer fluency including various marketing programs, Microsoft Office, and Adobe Creative Suite
- Excellent understanding and working knowledge of brand building and brand management
- Demonstrated ability to integrate overall strategy into everyday communications
- Organizational skills
- Strong verbal and written communications skills
- Ability to multi-task

**OFFERINGS**:

- A competitive salary that will commensurate with the experience and abilities of the individual
- A comprehensive benefits plan including medical dental and company matching Group RSP plan.
- A growing company with a solid foundation providing its employees with challenge and opportunity