Digital Marketing Specialist

6 months ago

Toronto, Canada Fidelity Investments Full time

Job Description

Position: Digital Marketing Specialist

Who We Are

Established in 1987, Fidelity Investments Canada Inc. (FIC), provides Canadian investors with a full range of mutual funds, ETFs and alternative funds. Fidelity funds are available through a number of advice-based distribution channels, including financial planners, investment dealers, banks and insurance companies.

FIC manages over $168 billion (CAD) in mutual fund and institutional assets, as at December 15, 2020. This includes $41 billion in assets for institutional clients, including public and corporate-defined benefit pension plans, endowments, foundations and corporate assets on behalf of clients across Canada.

The Investment Management team, focuses on research analysis and delivering strong returns, and is comprised of portfolio managers, research analysts, traders and more.

FIC has more than 1000 full time employees and is headquartered in Toronto, with regional offices in Montreal, Calgary and Vancouver.

Business overview:
This Role reports into the Fidelity Canada Information Security Office and the Information Systems Division. The ISO is responsible for Information Security, Identity & Access Management, Disaster Recovery and Business Continuity Management for Fidelity Canada.

About the Role:
The Digital Marketing Specialist will assist in achieving efficient operations within Fidelity’s marketing automation and sales enablement platforms, in addition to other initiatives, such as assisting others with the automated production of fund performance materials.

What You Will Do:
Marketing automation and sales enablement support:
Assist with the efficient operations and execution of Fidelity’s marketing automation and sales enablement programs.
- Assist with the sales enablement efforts to help others better engage with clients and prospects throughout the buyer’s journey
- Collaborate with internal and external stakeholders to assist others in the optimization of marketing operations
- Assist others in the maintenance of Fidelity’s content library
- Help others to evaluate the end-to-end customer experience across multiple channels and customer touch points

Assist with database maintenance, content production and campaign execution:
Assist others with the production of digital communications, documents and campaigns.
- Help others to ensure the organization of client and prospect data
- Assist others to make sure that all performance data received is inputted into the database to deliver on deadlines
- Aid others in end-to-end campaign support, which includes supporting the design, development, launch, and tracking aspects
- Help others in the automation of content production and campaigns

Marketing effectiveness reporting:
Assist others with the production regular reporting and campaign tracking to increase marketing effectiveness
- Aid in tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales
- Assist in the creation of reports focused on content, campaign and sales enablement analytics to inform strategies and tactics
- Conduct research to aid others in continual optimization through A/B and multivariate testing
- Assist in the development of regular reporting on campaign performance and help with conducting postmortem analysis

Automation, A.I. and digital resource:
Act as a resource for marketing in areas such as automation and A.I.
- Work with internal technology partners to find innovative solutions to business problems
- Collaborate with stakeholders such as Sales, Business Analytics, Finance and IT to assist in the creation of business cases for initiatives
- Assist in the research of digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy

What We Are Looking For:

- University degree graduate
- A minimum of 1+ years of marketing operations or campaign management experience
- An understanding of marketing automation and CRMs (e.g. Marketo, Salesforce)
- An understanding of sales enablement (e.g. Seismic)

Nice to Have’s:

- Experience in the Mutual Fund/Financial Services industry
- Experience in document and content productive technology (e.g. Adobe Creative Suite)
- Experience with database management and content production would be an asset
- PMP/Marketo Certification

The Expertise You Bring:

- Creative thinking with a passion for growth and performance marketing
- Excellent communication skills, both written and oral, are required
- The ability to multi-task and assist with the execution multiple ongoing projects
- Strong organizational abilities and strong analytical skills essential
- Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment
- Current work authorization for Canada is required for all openings._

Fidelity Canada is an equal opportunity employer

Fidelity Canada is committed to fostering a diverse and inclusive workplace. We will

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