Brand Manager

2 weeks ago

Toronto, Canada Rogers Communications Full time

Our Connected Home team is proud to offer our customers seamless and simple technology that fits into any lifestyle. Our fibre network supports millions of customers with high-speed Internet, TV, and Smart Home Monitoring to keep Canadians connected to the people and things that matter most. We know that our customers rely on us to provide them reliable connectivity, that is why we have made a commitment to providing the fastest and most consistent network in the areas we serve.

We are growing our Connected Home team and are looking for team members that are collaborative, digital-first, fast-moving, bold-thinking, and focused on delivering impact in everything they do. Come play a key role in building the future of innovation in Canada.

Let’s make your possible at Rogers.

Are you up for the challenge and the fun? If so, consider the following opportunity:
**Brand Manager, Conversion campaigns**

At Rogers, we connect Canadians to a world of possibilities and the memorable moments that matter most in their lives. Every day we wake up with one purpose in mind. To bring loved ones together from across the globe. To connect people to each other and the world around them. To help an entrepreneur realize her dream. A sports fan celebrates a special moment.

Because we believe connections unite us, possibilities fuel us, and moments define us.

As we grow our team, the well-being of our team members remains our top priority. To ensure the health and safety of our team members, including those in the recruitment process, our team members are temporarily working from home.

Come play a key role in building the future of innovation in Canada. Everyone wants to be part of a transformational team - and that’s exactly what we’re building at Rogers. A team that innovates and a team that wins. Founded in 1960, we have grown to become a leading technology and media company providing the very best in wireless, residential services, and media to Canadians and Canadian businesses.

At Rogers we are committed to creating and growing teams that are digital-first, fast-moving, bold-thinking and are focused on delivering impact in everything they do. Our world class network offers wireless connectivity across Canada, and we are the market leader in 5G for both coverage and reliability. Our fibre network also supports millions of customers with high-speed Internet, TV and Smart Home Monitoring fastest and most consistent network in the areas we serve. Our impressive collection of assets includes a wide range of media properties, sports teams, sports events & production, venues and e-commerce platforms. Through our three wireless brands Rogers, Fido and chatr we provide Canadians with choice and value on a variety of plans to meet their needs and connect them to their families, friends, and what matters most. Collectively, we touch 30 million+ Canadians every month from coast to coast to coast

Not only is our business strong, but so is our culture. We genuinely care about each other, and we’re committed to fostering an inclusive and diverse workplace at Rogers so all of our team members can bring their whole selves to work. We have employee resource groups that build awareness and a culture of allyship for equity-seeking groups, including groups representing People of Colour, LGBTQ2S+, Indigenous peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes you different makes us great.

Are you passionate about brands that challenge the status quo? Are you continually searching for inspiration to understand how brands can increase their relevance with consumers? Do you have the motivation needed to take a brand to the next level and contribute to its transformation into a love brand in the next 2 years?

At Fido, we believe in encouraging people to embrace every opportunity that makes life an adventure in itself. Our mission is to provide our customers with the tools and technologies that enable them to keep in touch with the things they love, without breaking the bank.

**What you will be doing**:
**Lead the production of all Fido conversion campaigns (80%)**

Execute integrated conversion campaigns targeting both customers and non-customers

Brief, develop, and implement “always-on” targeted campaigns that get the right message to the right customer at the right time

Manage the creation of communication materials aligned to customer segments and journey stages in collaboration with agencies, internal partners and providers, in both English and French

Establish and lead execution of conversion media strategies and tactics to ensure a timely and successful campaign launch

Strong understanding of campaign performance analytics and online to offline attribution models

Manage the production process - working closely with internal, agency & production partners to meet deadlines

Write agency briefs for the team’s projects

Contribute to annual & quarterly brand strategy

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