Manager, Engagement and Activation
2 weeks ago
Position Title:
Manager, Engagement and Activation (French Services)
Status of Employment:
Temporary Long-Term (Fixed Term)
Position Language Requirement:
Language Skills:
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
2024-04-26 11:59 PM
Your role
As Manager, Engagement and Activation, you determine and develop engagement-marketing goals and strategies focused on increasing the frequency and time of visits to our digital ecosystem and building user loyalty.
You are responsible for designing user journeys and prioritizing value-added actions to achieve goals by leveraging Radio-Canada brands, content, products and digital destinations.
Key responsibilities:
Reporting to the Senior Manager, Digital Marketing Strategies, you are responsible for establishing and executing the division’s engagement strategies. This involves the following tasks:
- Develop strategies to optimize the impact of marketing actions, assessing all required business needs to ensure feasibility.- Direct, plan, organize and oversee the end-to-end development of projects, initiatives and campaigns for your division (which includes the Relationship Marketing, Market Intelligence and Marketing Data teams) in order to achieve goals:
- Determine the mandate for projects/initiatives/campaigns: Identify needs to be addressed, and define expectations and possible responses. Choose the action plan; define the project scope; and assess risks, impacts and limitations. Once the framework is defined, determine project objectives.-
- Determine the necessary human, financial and technical resources jointly with leadership.-
- Check in with all stakeholders at various points in project development to ensure alignment with initial objectives; identify and take corrective action where required. Find solutions to technical and operational issues and constraints, escalating unresolved issues as needed.-
- Advise, guide and provide business expertise to others during the planning and development phases of projects.-
- Assess the impact of strategies and decide what actions are required to achieve goals.- Develop annual plans based on objectives and priorities.- Ensure that strategies are consistent and aligned with Marketing & Communications and corporate objectives, and motivate your team to achieve them.- Share overall strategic objectives, as well as more specific objectives related to Engagement Marketing.- Work and collaborate closely with stakeholders and departments across the organization, building and maintaining relationships of trust with them in order to determine the Corporation’s evolving digital marketing needs.- Be responsible for tracking your allocated budgets.- Manage human resources:
- Participate in the hiring process for new employees.-
- Participate in the performance management process for staff and suggest ways to improve performance.-
- Provide feedback and establish development plans.-
- Supervise new hires and interns, and support the smooth operation of teams on a daily basis.-
- Help schedule annual and other leave taken by staff.-
- Actively participate in leadership team meetings.-
- Sit on various committees upon request and perform any other task assigned by leadership.What you bring:
Qualifications:
- University degree in a marketing/communications-related field- Six (6) to eight (8) years’ relevant experience- Team management experience
**Skills**:
- Proven track record in developing and executing digital marketing strategic plans, especially for audience management, optimization, customization and automation-
- Team management experience, including developing team and individual potential, motivating and guiding teams toward their goals, and leading them to success- Innovative, creative ability to launch, direct and engage- Ability to maintain strong relationships with internal and external partners- Good persuasive communication skills- Good writing skills- Solid grasp of the public broadcaster’s role, function and mandate- Good knowledge of the regions served by Radio-Canada
CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued
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