Digital Creative Specialist

1 month ago

North Vancouver, Canada ICBC Full time

At ICBC, it’s our job to make sure the car insurance system works for all British Columbians, today and in the future. If you want

to make the most of your skills and expertise while growing your career, we want you. A career at ICBC is an opportunity to be

part of a talented, diverse and inclusive team that is driven to serve its customers and community. You can expect a competitive

salary, comprehensive benefits and a collaborative work environment. If you are reliable and dependable, contact us today to be

part of our talented and diverse team as we work together to create an insurance system we can all be proud of.

adjustments can be made to help support you in delivering your best performance.

Digital Creative Specialist

**Job Title**: Digital Creative Specialist Reference Number: 117498

**Location**: North Vancouver Employment Type: Permanent Full Time

**Hours of Work**: 7.5 hr Day Shift (M-F) Posted Date: 2023/03/27

Position Highlights

We are looking for a collaborative Digital Creative Specialist (video) who can tell great stories that will enhance customer and

employee-focused communications within a large, purpose-driven corporation. This is a unique opportunity to create videos and

communications designed for a range of external and internal audiences throughout B.C., including ICBC’s customers, business

partners and employees. Our collaborative creative team work in a hybrid workplace, with two days a week at our head office

near the Lonsdale Quay in North Vancouver.

With proven experience making video in a complex organizational environment, the Digital Creative Specialist will create videos,

and some audio, for a variety of communication channels (including our website, staff newsletters, campaigns, training materials,

working creatively within brand standards and guidelines, and the ability to distil complex concepts into effective communications

tactics. They are comfortable shooting in the studio and in the field and they are able to articulate when the camera can help tell

a great story in a way that words cannot.

**Core Duties and Responsibilities**:

- To conceptualize, plan, shoot, edit and execute clear and compelling videos that engage and inform internal and external

audiences, in consistent and appropriate styles across a range of corporate marketing and communications initiatives.
- To support the implementation of our visual identity guidelines in all materials that are executed by Creative Services. Works to

enhance our video templates, animations and sonic brand. Provides their expertise and vision in helping to grow our library of

b-roll, animated illustrations and other brand assets and templates in collaboration with the Creative Services team.
- To consult and collaborate with our team and/or internal clients to identify needs for projects and campaigns. Evaluates and

reviews creative briefs and work requests. Makes strategic and innovative recommendations based on industry knowledge,

research, and expertise.
- Executes and delivers projects, establishing work back schedules and maintaining key milestones. Communicates regularly

with team members and adjusts as needed to meet deadlines.
- Reviews materials to ensure that they meet our standards for usability, customer-experience and visual coherence. Takes art

direction and feedback from colleagues.
- To provide support and expertise for podcasts, file conversion and the occasional AV set-up for internal events
- Continuous learning of new software, accessibility standards, and best practices in video storytelling.

Position Requirements

**Knowledge of the following areas is required**:

- Technical skills: Video production expertise and industry best practices, mastery of Adobe Premiere, advanced skills in Adobe

After Effects, Audition, Photoshop and Illustrator. Ability to create 2D motion graphics with a focus on path animations, working

with illustrations and infographics. Knowledge of 3-point lighting styles and operation of varying production lighting setups. Ability

to work with PCs and troubleshoot conversions of various file types. Audio production/recording, event support, and candid

photography knowledge considered an asset.
- Analytical/Problem Solving Skills: identify risk impacting delivery on a commitment, and offer potential solutions, review and

execute videos that tell the right story to the right audience.
- Communication skills: to be a collaborative partner for team members and our clients, to provide advice and expertise to team

members and clients on video needs. Able to direct non-expert talent and provide positive reinforcement and guidance during

pre-production and production and to work with on-camera talent with little or no experience, who require coaching to attain the

best possible end product.

story-driven content that engages and excites. This position works collaboratively with colleagues across the company. Ability to
- Organizational skills: Abilit

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