Product Marketing Manager
3 weeks ago
Day to day duties
- Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena.
- Develops product positioning in the marketplace through business plans and internal/external content
- Drive effective GTM strategies through product expertise, alignment, and positioning, content creation, and communications
- Lead content management across cross-functional projects including organization, distribution, and facilitating the review process.
- Create sales resources and training materials that emphasize the value of the product and its distinctive features, include narrative content suitable for both internal and external use.
- Oversees market research, monitors competitive activity and identifies customer needs.
- Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s).
- Support assigned product(s) or have complete responsibility for product line(s).
- Comfortable presenting to executives and internal stakeholders
Top 3 skills MUST have
- Exceptional analytical and strategic thinking abilities.
- Collaborative and able to work effectively with cross-functional teams and senior leaders
- Strong project management with the ability to manage multiple projects simultaneously.
- Years of experience required 2-5 years
Education requirements
Bachelor’s in marketing, tech (computer-related), or equivalent experience with product marketing roles and/or tech or software companies
Computer knowledge required to perform duties
Microsoft systems (Word, Outlook, PowerPoint, Excel)
**Salary**: $30.00-$35.00 per hour
Schedule:
- 8 hour shift
- Monday to Friday
**Education**:
- Bachelor's Degree (preferred)
**Experience**:
- Marketing: 1 year (required)
- Microsoft Excel: 1 year (required)
- Microsoft Word: 1 year (required)
Ability to Commute:
- Cambridge, ON (required)
Ability to Relocate:
- Cambridge, ON: Relocate before starting work (required)
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