Marketing Associate

2 weeks ago

Cambridge, Canada Hamilton Family Theatre, Cambridge Full time

**ORGANIZATION DESCRIPTION**

Drayton Entertainment is a registered, not-for-profit charitable organization and one of Canada's most successful professional theatre companies. We present the finest in live theatre for all ages at seven unique venues across Ontario: the Drayton Festival Theatre in Drayton, Huron Country Playhouse (Mainstage and South Huron Stage) in Grand Bend, King's Wharf Theatre in Penetanguishene, St. Jacobs Country Playhouse and Hildebrand Schoolhouse Theatre in St. Jacobs, and the Hamilton Family Theatre Cambridge. We also operate a Youth Academy in Waterloo.

**Reports to**: Director of Marketing & Development

**Function**: A creative, talented and well-organized individual with demonstrated experience in communications, social media, marketing (digital & traditional) and advertising, the Marketing Associate is part of a team of professionals responsible for promoting Drayton Entertainment’s live theatre productions, events, fundraisers, and brand identity to audiences across the province.
- Visual content creation and curation, achieved through the development and design of a diverse range of print, digital, and video promotional pieces to specifically appeal to, and engage with, a variety of publics.
- Develop and execute comprehensive traditional advertising campaigns through television, radio, and print. This is complemented by innovative digital advertising campaigns across multiple platforms, including Meta (Facebook/Instagram), Google, Spotify, and more.
- Foster relationships with followers and fans by creating and scheduling fun and interactive content across multiple social media platforms.
- Cultivate relationships with media outlets, journalists, bloggers, and influencers as part of a comprehensive publicity strategy including interviews, contesting, and reviews to enhance awareness and increase brand visibility.
- Work with Creative Teams, Designers, and Artists to develop high-quality marketing content that speaks to the inherent magic of live theatre.

**REQUIRED SKILLS & QUALIFICATIONS**
- Enthusiasm for live theatre and the arts, with a passion for storytelling and engaging audiences through compelling content.
- Lively, engaging and dynamic personality, with superior communication and interpersonal skills.
- Excellent writing skills, along with strong editing skills and astute attention to detail.
- College or University degree/diploma in the field of Communications, Marketing, Advertising, or other related discipline or relevant previous experience.
- Ability to work effectively and collaboratively in a fast-paced, collaborative team environment.

**TERM**: Full-time; Immediate Start.
- This position is based in-person and on site at Drayton Entertainment’s Head Office at 46 Grand Ave. S., Cambridge. _
- Due to the nature of the live theatre industry, some evening and weekend work will be required_.
- Individuals required to work onsite must provide proof of COVID-19 vaccination in accordance with Drayton Entertainment’s COVID-19 Vaccination Policy. Accommodations may be requested due to medical exemption._

**HOW TO APPLY**

Jonathan Randall
Director of Marketing & Development

**Job Types**: Full-time, Permanent

**Salary**: From $45,000.00 per year

**Benefits**:

- Dental care
- Extended health care
- Flexible schedule
- Life insurance
- On-site parking
- RRSP match

Schedule:

- Monday to Friday

Application question(s):
**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 1 year (required)

Work Location: In person

Application deadline: 2024-04-03

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