Marketing Manager

2 weeks ago

Saskatoon, Canada Cushman & Wakefield Full time

Job Title

Marketing Manager (Midtown Shopping Centre)

Job Description Summary

**High-Level Accountabilities**:

- Development and implementation of annual marketing plan and budget for the shopping centre with the ultimate goal of increasing customer traffic and driving sales growth

**Marketing areas of responsibilities include**:

- Marketing of Midtown including: Advertising, PR, Special Events
- Media Strategy & Placement Execution
- Market Research
- Manage Guest Services

**Job Description**:
Creation of special events, promotions and marketing programs to enhance the profile of the shopping centre that meet the needs of centre’s retailers and the community;
Responsible for all aspects of the advertising & media programs including developing a media plan and rationale;
Direct the creative development and execution of the centres branding programs to promote Midtown as the preferred shopping destination in Saskatchewan;
Liaise with existing and new-to-market retailers to support their business promotions
Development & implementation of all promotional activities, merchandising events and special events;
Development of strong local marketing initiatives for the centre to address the specific and unique needs of the community, including sponsorships and partnerships;
Responsible for the development and direction of the Guest Services Supervisor and personnel;
Oversee the implementation, operation and promotion of the centre’s gift card program;
Support the management and leasing teams in developing materials and tactics to promote Midtown and Saskatoon to future retailers;
Oversee promotion fund billings and collection of outstanding receivables;
Prepare monthly marketing reports and budget targets;
Management of the Studio program (under development) outreach and bookings.

Partnerships with local community to support their awareness and fundraising campaigns.
Other duties as assigned

Skills & Experience Required

A post-secondary education with a minimum 2 years of marketing experience in retail, entertainment or hospitality based environment is preferred;
Self-motivated, innovative and able to deal within a fast-paced, dynamic business environment;
Extensive experience in campaign work including digital marketing, social media, PR, and traditional media; including proven working knowledge of social media platforms, internet/web, mobile & associated marketing techniques;
Experience and a good understanding of special events, community relations, media relations;
Ability to analyze demographic and related research information;
Excellent communication, presentation and organizational skills;
Knowledge of visual merchandising, sales and retail operations is an asset;
As an integral part of the property management team, interface with all members of the property administration and contribute to collective goals, objectives and events;
Computer literate - Windows XP, Excel, Word, Adobe Illustrator, Canva or other graphics programs

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