Market Manager

5 months ago

Brampton, Canada Canadian National Railway Full time

At CN, everyday brings new and exciting challenges. You can expect an interesting environment where you are part of making sure our business is running optimally and safely―helping keep the economy on track. We provide the kind of paid training and opportunities that long-term careers are built on and we recognize hard workers who strive to make a difference. You will be able to thrive in our close-knit, safety-focused culture working together as ONE TEAM. The careers we offer are meaningful because the work we do matters. Join us

**Job Summary**

The Market Manager is responsible for increasing CN’s revenue, carloads and profitability in line with corporate goals, identifying and developing new products and services to position CN ahead of the competition, and increasing share. The incumbent acts as the market Subject Matter Expert (SME) at CN as well as develops and owns the marketing strategy and its implementation. The role optimizes asset utilization through accurate carload and revenue forecasting to meet short
- and long-term service requirements. The incumbent oversees the marketing responsibilities for a wide variety of commodities.

**Main Responsibilities**

**Market and Product Management**
- Evaluate and review markets to become the SME and develop supply chain models allowing CN to build compelling products
- Develop market plans aligned with key features and benefits of new products while providing a review of profitability and top-line revenue growth
- Collaborate with Sales to develop marketing material to sell products effectively
- Develop product strategies to measure product performance and life cycles, ensuring stakeholders are adequately informed concerning services and products

**Yield Management, Budgeting and Forecasting**
- Undergo yield analysis and strategies to improve CN’s profitability
- Forecast and monitor monthly revenue, carload, and contribution
- Identify variances from contract commitments and analyze revenue impact

**Contract Management**
- Oversee contract renewals, including Price, Volume, Mix (PVM) analysis, and recommend strategies for renewals in collaboration with Sales
- Develop rates on opportunities to grow revenue, volume, and contribution while understanding train operation, capacity, and cost
- Carry out monthly review of same-store price to ensure expected negotiated price variance
- Publish rates when new products and opportunities are negotiated

**Data Analytics, Automation and Business Intelligence**
- Identify opportunities within data analytics to incorporate new Business Intelligence (BI) tools including Power BI, and Tableau
- Identify automation opportunities within forecasting techniques and contract analysis
- Collaborate with Information and Technology (I&T) to review technology toolkit for opportunities that can remove manual effort from current scope of marketing functions
- Design and develop reporting solutions to drive business decisions efficiently
- Automate and systematize Key Performance Indicators (KPI) reporting

**Working Conditions**

The role has standard working conditions in an office environment with a regular workweek from Monday to Friday. The role is required to work overtime hours and weekends when necessary. Due to the nature of the role, the incumbent must be able to meet tight deadlines, handle pressure, and manage stress. The role requires mínimal travel (15%) within North America.

**Requirements**:
**Experience**
- Between 5 to 7 years of experience in Marketing or Business Analytics
- Experience forecasting and creating KPIs
- Experience with costing, yield management and profitability
- Experience in developing market or business strategies
- Experience in railway industry or supply chain*
- Any experience for these above would be considered as an asset

**Education/Certification/Designation**
- Bachelor’s Degree in Business, Engineering, or a related field
- Data Analytics Certification*
- Any designation for these above would be considered as an asset

**Competencies**
- Regularly identifies opportunities to create value and customer loyalty
- Shares timely information within and across functions to get things done effectively
- Collaborates with key internal stakeholders to enable higher productivity
- Inspires others with impactful communications and adapts to the audience
- Initiates and drives organizational changes to enable business transformation
- Tracks metrics to achieve ambitious targets and holds self and others accountable to meet performance expectations
- Applies analytical thinking to make recommendations that pursue sustainable performance
- Is agile in responding to the rapid evolution of the industry and of technology
- Negotiates towards a win-win outcome while taking all points of view into consideration
- Change Management

**Technical Skills/Knowledge**
- Knowledge of transportation, competition, and railroad operations
- Knowledge of financial metrics
- Advanced knowledge of M

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