Marketing Specialist

2 weeks ago

Mississauga, Canada World Vision Canada Full time

Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child.

You will experience Christian faith in action helping to make real and lasting change in the lives of the world’s most vulnerable children. Join the World Vision Canada team and be part of a powerful and effective force for good:
For Children. For Change. For Life.

**Position**: Marketing Specialist, Offering Fulfillment, Direct Mail/Print Appeals Team

**Reports to**: People Leader, Supporter Centric Marketing

**Position Term**: Full Time 6 month secondment till June 16, 2023

**Workplace Type**: Remote across Canada

World Vision Canada’s Supporter Centric Marketing group focuses on delivering the right message, to the right audience, with the right solution at the right time. Our Marketing Specialists are key members in our product teams and perform the following:

- Delivery of world-class, personalized impact content to our supporters.
- Support the development, execution and ongoing monitoring of marketing initiatives.
- Actively create solutions with product team members that deliver value to our supporters.
- Collaborate with other product teams to achieve organizational objectives.
- Live and breathe the agile mindset.

**Duties and Responsibilities**:

- Support the planning and execution of highly complex marketing campaigns/ initiatives.
- Compile post-mortem analysis results of campaigns identifying trends to ensure efficiency and to offer recommendations for future initiatives. Identify opportunities that create lift to key metrics.
- Develop, test and deploy digital assets, analyze performance, and make recommendations based on response.
- Personalize content/appeals to target specific customer segments, leveraging Customer Data & Insights to support evidence based strategy. Be able to pivot or change directions in order to provide a better customer experience and to meet targets.
- Work alongside audience/segment teams and agency to develop tests and strategies that innovate and improve campaign revenue and ROI.
- Collaborate with external agencies to ensure plans are properly executed and that measures of quality control are adhered to.
- Other tasks as required.

**Qualifications required**:

- Post-secondary education in relevant area preferred.
- 3-5 years of marketing experience.
- Minimum 3+ years’ of experience in either fundraising, direct mail, print/ digital marketing or business administration.
- Advanced working knowledge of MS Office Suite.
- Demonstrated organizational, interpersonal, financial, communication and analytical skills.
- Ability to build strong relationships and collaborate within teams.
- Track record of successful project management, execution skills, and results.
- An innovative mindset with the ability to manage priorities.
- Ability to think like the customer and a willingness to test and learn.
- Self-directed and able to navigate/ integrate with several different departments to perform cross-functional tasks.
- A passion for learning/ growing.
- Familiarity working within an Agile framework, Scrum and Kanban an asset.
- Experience working with agile tools an asset.
- Commitment to quality.
- Positive attitude and willingness to pivot as change occurs.

We bring life-saving support in times of disaster. We help poor communities to take charge of their futures. We provide small loans and training that boost family livelihoods. We work with policy makers to change the way the world is run. Our Christian faith teaches us that every child, regardless of gender, faith or race, is a precious gift to the entire world - and that their wellbeing concerns us all. We shall never rest while children suffer in situations that can be changed.

GTA's Top 100

**Our Core Values**: We are committed to the Poor. We are Christian. We are Stewards. We value People.
We are Partners. We are Responsive.

World Vision Canada takes our Safeguarding responsibilities seriously and we provide an environment that is safe for our child and adult beneficiaries. We have strong recruitment procedures to make sure the safest and most suitable people work with the children in our programs. We provide our staff and volunteers with ongoing supervision, support and training in their work with child and adult beneficiaries.

Thank you for your interest; however only those applicants selected for an interview will be contacted.

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