Marketing Data Analyst

3 weeks ago

Toronto, Canada Seequent Full time

**The Company**

Seequent builds world-leading subsurface software, helping create a better understanding of the earth to ensure a better world for all.

We are constantly evolving at the forefront of technology to transform how geo-professionals work, eliminating barriers to understanding by connecting software, teams, and the tools they need.

Every day, our customers in over 100 countries work to develop mineral resources more sustainably, design and build better infrastructure, protect the environment, source renewable energy, and help resolve historical challenges such as groundwater contamination and ageing infrastructure.

Our integrated earth modelling, geo-data management, and team collaboration software enables them to see a more complete picture of the earth: because with more understanding comes better decisions - for people and the planet.

Headquartered in New Zealand with global reach, Seequent is the specialist subsurface software company within Bentley Systems. Together, we are helping build a more resilient world.

We’re a high growth, people-centric success story.
- Seequent is a Bentley Systems company, working together to build a better future._

**The Role**

The Marketing Data Analyst is a key role that involves analysing and interpreting data to inform marketing strategy, identify and monitor customer segments, and evaluate the effectiveness of marketing campaigns. The role aims to maximise the value of the company's digital marketing efforts across all channels (digital media, organic, social, PR) through delivering actionable insights. This role will help champion digital analytics and a culture of data-driven mentality across the global Seequent Customer Experience team.

As the Marketing Data Analyst, your primary responsibility will be to establish a comprehensive marketing measurement and analysis framework. This framework will enable you to evaluate the effectiveness of marketing initiatives, assess their impact on commercial activity, and evaluate the efficiency of marketing spend throughout the customer journey.
In this role, you will create beautiful dashboards and reports that highlight key performance metrics for marketing. These insightful tools will guide strategic decision-making for campaigns, enhance productivity, and streamline automation and operational processes.

**A day in the life..**
**In this role, you will have the opportunity to**:

- ** **Utilize SQL queries and collect data from multiple sources to analyze and identify target audiences, develop customer segmentation strategies, and extract key data that showcases the effectiveness of marketing performance, campaigns, and tactics.
- Evaluate marketing campaigns to assess effectiveness and identify optimization opportunities.
- Utilize data visualization tools to effectively communicate insights to stakeholders, designing reports and dashboards that track key performance indicators (KPIs)
- Develop and establish standards for marketing data, and work with business operations to create the infrastructure for collecting and processing marketing data.
- Collaborate with internal data teams on major data-related projects impacting the Customer Experience team.
- Develop and establish standards for marketing data, and work with business operations to create the infrastructure for collecting and processing marketing data.

**A bit about you..**
- ** **This role could be a good fit for you if you have:

- A minimum of seven years in a similar role with a bachelor’s degree in Marketing, Business, Analytics or a related field.
- Understanding of marketing campaign processes, performance analytics, and best practices.
- Designing marketing analytics programs and advanced marketing data analytics capabilities.
- Experience with data visualisation, insight interpretation and dashboard design.
- Excellent communication and collaboration skills, along with previous experience in customer segmentation, data storytelling, and forecasting.

**Systems and Tools**:

- ** **Dashboarding platform & reporting automation (PowerBI, Google Data Studio, etc.)
- Customer Data Platform (CDP), preferably Segment or Adobe CDP.
- Proficiency in Excel, SQL, and data visualisation tools, preferably Power BI.
- Digital analytics (Adobe Analytics, Marketo Measure, Google Analytics, etc.)
- Experience in providing recommendations for A/B Testing, Conversion Rate Optimisation and familiarity with marketing automation systems (e.g., Marketo) and SalesForce would be a bonus.

**Inclusion + Diversity**

In addition to being dedicated to building a workforce that reflects diverse talent, we are committed to fostering an inclusive and accessible experience.
If you require an accommodation for any part of the recruitment process (including alternate formats of materials, accessible meeting rooms, etc.), please let us know and we will work with you to meet your needs. Please provide details in your cover letter of any accommodations needed.

**Ho

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