Marketing Analyst

Found in: Talent CA 2 C2 - 1 week ago

Toronto, Canada CB Canada Full time

Marketing Analyst

On behalf of our client in the Banking Sector, PROCOM is looking for a Marketing Analyst.

Marketing Analyst – Job Description

  • The successful candidate will be responsible for campaign analytics supporting the growing needs of the Credit Cards team within the broader Marketing Analytics Delivery group

  • Design/execute/measure high impact direct to consumer marketing experiments

  • Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal

  • Execute with excellence

  • Manage your project pipeline to ensure agreed upon timelines can be met

  • Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI

  • Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

  • Supporting the business to generate campaign target customer list for the credit card portfolio- creating business requirement documents, coding in SAS, Python/pyspark SQL, or Unica to generate customer lists

  • Measuring the performance of marketing campaigns

Marketing Analyst – Mandatory Skills

  • Coding experience - will be using data to inform a targeting strategy

  • Strong communication skills (verbal and written)

  • Marketing campaign measurement requirements

  • Multi-tasking and presentation skills (present results of campaign to extended team)

  • 2-4+ years in analytical role

  • Business acumen - understanding business concepts

Marketing Analyst - Nice to Have Skills

  • Marketing analytical experience

  • Credit card knowledge

  • Similar experience with other campaign management tools (SQL, SAS, Python/pyspark, or Unica)

  • Other financial or banking experience

Marketing Analyst - Assignment Start Date

ASAP – 10 months to start

Marketing Analyst - Assignment Location

Toronto, ON – Work Hybrid

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